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October 8, 2024

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IBM Consulting partners with airline retail…

🏩 IBM Consulting partners with FLYR to provide a one-order booking system, leveraging IBM's transition management and systems integration skills with FLYR's airline retailing technologies. This collaboration aims to modernize airline systems, enhance retail experiences, improve efficiency, and open new revenue streams. Benefits include transition management expertise, flexible and scalable solutions, and comprehensive system integration, enabling airlines to meet modern customer demands and achieve sustainable growth.
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Skyscanner leads UK travel booking sector,…

📍 Skyscanner leads the UK online travel booking sector according to Salience Search Marketing's report, analyzing 11 performance indicators. With over 4 million monthly brand searches and a 19,952 social score, Skyscanner dominates in online prominence, while Hotels.com records 5 million monthly brand searches and a 7,872 social score. TUI garners 1.8 million searches and a 13,238 social score, Booking.com attracts 673,000 searches with a 35,515 social score, and Emirates achieves 368,000 searches and a social score above 32,000. Trivago and EasyJet also make the top list, with 450,000 and over 2 million monthly searches, respectively.
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Tech company Cendyn acquires DaaS provider…

📢 Cendyn, a global hospitality cloud-based technology company, acquired Knowland, a US-based leader in data-as-a-service (DaaS) intelligence for meetings and events. Knowland provides data from over 7,500 hotels for sales prospecting in MICE. The strategic acquisition helps hoteliers drive revenue and group bookings. Earlier this year, Cendyn welcomed Austin-based Haveli Investments to its equity portfolio. The US Travel Association predicts business travel to regain 95% of its 2019 peak this year, highlighting the acquisition's timely market potential.
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Travel House launches generative AI ad with…

📍 Travel House, Wales’ largest independent travel agency, has partnered with ITV to launch a GenAI advertising campaign on ITV1 and ITVX, targeting the ITV Wales region. This marks the agency's first TV advertisement, designed to boost the success of its 16 South Wales shops. Leveraging GenAI technology allowed for high-quality production while remaining within budget. ITV Business Development Director Jason Spencer highlighted the cost-effective nature of GenAI in TV advertising.
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HolidayPirates UK boss steps down after…

🏖️ Phil Salcedo steps down as head of UK market for HolidayPirates Group after seven years, passes the baton to Nick Cooper, the former supervisor of UK and North America commercial partnerships. This leadership transition aims to drive a new era of growth with a focus on social media branding, technology investments, and digital marketing strategy evolution. David Armstrong, CEO, acknowledges Salcedo's significant impact and looks forward to Cooper's vision for the UK operations.
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  • 3 min

Arabian Travel Market 2025 to highlight…

🚀 Arabian Travel Market (ATM) 2025 to return to Dubai World Trade Centre from April 28 to May 1, 2025, focusing on "Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity." Dubai welcomed 9.31 million international overnight visitors in H1 2024, a 9% increase from 2023. Dubai Economic Agenda D33 aims to double Dubai's economy in a decade. WTTC predicts a record year for travel and tourism with an economic contribution of $11.1 trillion and 348 million jobs, potentially rising to 449 million by 2033. ATM 2024 saw over 47,000 attendees from 161 countries, a 17.7% increase from the previous year.
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Guest Post: Is this the end of the one-day…

📅 Business travel spending is set to surpass 2019 figures, reaching $1.5 trillion in 2024. One-day business trips have declined to 5% popularity while 3-5 day trips now comprise 40%, with two-night stays at 32%. This trend is driven by increased focus on productivity, wellbeing, and environmental considerations, with over 70% of companies implementing sustainability initiatives in their travel policies. The shift away from one-day trips is also influenced by economic factors, as business travel costs rise, and operational reasons, given their vulnerability to disruptions. Longer trips are merging with leisure, benefiting related industries financially.
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Turkey’s Pegasus Airlines rolls out AI…

📍 Turkey-based Pegasus Airlines introduces AI-generated multilingual flight announcements in Spanish, Arabic, and Russian. The technology was developed by the Pegasus Innovation Lab in Silicon Valley, established last year. First trial on a Seville, Spain route was on September 24. AI system clones voices of Pegasus captains, providing updated flight information, weather, destination, captain's name, and flight duration before take-off.
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Meeting the Expectations of Gen Z and Millennial Travelers: A Digital-First Approach

🏖 Millennials and Zoomers value personalized travel experiences, with Zoomers 2.5 times more likely to desire personalized service than Baby Boomers. AI helps analyze social media to create personalized traveler profiles, impacting choices like room temperature and amenities. WiFi is essential for younger travelers who expect connectivity. 58% of Millennials and Zoomers prefer a travel agent for booking a major trip, and 55% of Zoomers use smartphones for bookings. Travel and hospitality must offer personalized, unique, and cost-effective experiences with visibility into trip data and costs. Sustainability is also a priority, with operators expected to adhere to social and environmental standards, and AI is used to manage sustainability data.
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