October 23, 2024

💸 On Oct 23, 2024, hotels face the challenge of competing with OTAs which often claim up to 18-23% of hotel revenue in booking commissions. To counter this, hotels can engage potential guests 4-10 weeks prior to booking, during their online research phase. Advertisement delays increase OTA bookings, as they run year-round campaigns and have strong cross-selling abilities. Tracking overall brand.com traffic, rather than short-term revenue, is advised for measuring ads' success due to typical 30-day tracking tool limitations.