Brands target AI chatbots as users switch from Google search
📈 Advertising agencies are adapting to AI-driven SEO, focusing on language models like OpenAI's ChatGPT and Anthropic's Claude. As of April 29, 2025, tools from Profound and Brandtech allow brands to monitor and improve visibility in AI services. Early adopters include Ramp, Indeed, and Chivas Brothers. Google's ad revenue rose nearly 10% in Q1 2025, despite the growth of AI searches. The shift demands high-quality content, understanding AI priorities, and could introduce new ad models such as sponsored questions.
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