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May 29, 2025

46 posts
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  • 4 min

The Montenotte Announces Exclusive Partnership with Elemental Herbology at Award-Winning Bellevue Spa

🏖️ The Montenotte in Cork partners with Elemental Herbology, marking the first spa in Cork to feature this brand. The Bellevue Spa introduces a menu based on The Five Element Theory, offering bespoke treatments like the Five Element Aroma Facial and Rose Hydrator Body Wrap. Room rates start at €245, including breakfast and amenities. The Woodland Suite Experience begins at €610, featuring exclusive perks. Spa treatment rates start from €135.
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  • 2 min

Unlock the Summer Surge: Hotel Campaigns That Convert

🏨 International tourism is set to reach 1.4 billion travelers in 2024, marking an 11% increase from the previous year. Baltivia Sea Resort uses a countdown clock and promo code to boost direct bookings. One&Only Resorts targets locals with geo-location offers for staycations, while Hotels Baverez aligns summer campaigns with its aesthetic. Penta Hotels offers up to a 35% discount to drive bookings and sign-ups. These strategies enhance guest engagement and maximize revenue during peak travel season.
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  • 5 min

Thoughtful Thursday – Drive More Bookings with Less Effort: Booking.com x STAAH Max Integration

📈 The global hospitality industry is expected to hit $4.7 trillion by 2028, with OTAs like Booking.com making up 40% of bookings in some areas. STAAH Max Channel Manager optimizes operations with features like centralized rate management, content sync, and promotions, enhancing efficiency and boosting revenue by up to 20% RevPAR. Mobile bookings account for 60% of Booking.com reservations. Responding to guests within 1 hour increases positive reviews by 40%.
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  • 4 min

The KPI of Passion

🏨 2023, Madrid: Heather Byron and Jordan Kestle introduced the Return on Concierge (ROC) at Les Clefs d’Or. ROC assesses concierges' impact on hotel profitability, considering ancillary sales contributing 10%-15% of total revenue. Upscale hotels aim for 25%-30% of room revenue from ancillary spend. Key metrics include guest satisfaction scores and upsell conversion rates. A Cornell study shows a one-star rating boost allows for up to 11% rate increase. Personal service is crucial per J.D. Power's 2023 study.
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  • 4 min

Not All Guests Are the Same. So Why Is Your Marketing?

📧 81% of customers prefer personalized experiences, both in person and digitally. 21% of marketing emails land in spam due to poor targeting. Hotels can improve engagement by segmenting guests based on stay dates, origin, rate codes, room choice, and booking channels. This method increases email deliverability, ROI, and fosters repeat bookings. Segmentation doesn't require complex data; basic insights suffice to tailor marketing efforts effectively and avoid generic communication pitfalls.
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  • 1 min

NRA 2025: How Careit Connects Kitchens to Communities With a Tech-First Approach

🍳 Careit aims to ease food donations by integrating with kitchen and inventory platforms, allowing quick donation logging via an API. Amid rising food costs and closures, food insecurity is increasing, with four times more people seeking emergency assistance than pre-pandemic, yet only 2% of potential food is rescued. Careit seeks to enhance sustainability toolkits and ensure food reaches those in need efficiently.
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