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May 29, 2025

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  • 2 min

AI is changing the way Gen Z plan their…

💻 As of 2025, 45% of Gen Z have used or plan to use AI for holiday planning. The Opinium survey by Multitrip.com shows 25% of this group used AI to choose destinations, up from 20% in 2024. Millennials' usage rose from 18% to 22%, while Gen X jumped from 4% to 10%. However, Baby Boomers remain at 3%. Across ages, 31% plan to use AI in the future, while 55% will not. AI is becoming vital for travel planning.
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AirHelp rolls out first unlimited, free…

✈️ AirHelp's new app launched in 2025 offers unlimited, free flight-tracking to support passengers during disruptions. Over 287 million passengers in Europe faced delays or cancellations in 2024. The app provides real-time tracking, compensation alerts, and insurance options, transforming travel uncertainty into confidence. It syncs with calendars and Gmail to manage flights and offers compensation guidance. AirHelp+ ensures fast payouts for disruptions, enhancing travel protection and peace of mind for passengers.
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Eurostar unveils renovated lounges in Paris…

🚄 Eurostar, Europe's high-speed rail service, unveiled revamped Premier lounges in Brussels and Paris. Completed in collaboration with Chris Bagot Architects, these facilities opened to Eurostar Premier passengers, Carte Blanche, and Carte Étoile members. The Brussels lounge features Belgian-made design elements, while Paris showcases a modern twist on traditional cafés with sustainable materials. Each lounge provides a dedicated bar and private seating areas, emphasizing elegance and sustainability in travel.
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Greengage unveils first AI assessment…

💻 Greengage Solutions has revamped its ECOsmart portal, a pioneering AI-supported tool, enabling quicker ECOsmart sustainability certification for the travel, hospitality, and events sectors. SMARTscan completes up to 60% of surveys efficiently by analyzing and extracting data from uploaded resources. It offers tailored sustainability recommendations and ensures compliance with EU’s CSRD. Partnered with Replacer, the portal helps reduce single-use items. This innovation streamlines sustainability management, offering cost-effective certification for businesses lacking dedicated sustainability staff.
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Hubby eSIM continues its expansion with…

📶 Hubby eSIM has partnered with paxconnect, impacting over 6,200 travel agencies in Germany, Austria, and Switzerland. The integration offers agencies a customizable eSIM service, providing Internet in more than 200 countries. Data services are 98% cheaper than typical roaming fares. eSIM options range from 1 GB to 20 GB, ideal for families or groups. Through paxconnect, travel agents can enhance customer experiences, maintaining connectivity and offering personalized services throughout the journey.
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Travelier launches Traveling.com to lead…

🗺️ GetByBus has rebranded to Traveling.com, transforming into a global, multi-modal travel platform. This strategic shift unifies GetByBus, GetByFerry, GetByTransfer, and the GetBy App into one cohesive platform. CEO Ante Dagelić emphasized the brand's evolution to meet global travel needs. The enhanced platform now offers personalized recommendations, live support, and simple booking tools, aiming to become the go-to for non-air travel, akin to Booking.com for hotels.
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  • 4 min

What makes a brand timeless? It goes well beyond age.

📖 2020 Zeno study found brands with a strong purpose increase consumer likelihood to purchase by 4x and champion the brand by 4.5x. In 2023, a Kantar study revealed 52% of 12-29-year-olds prefer classic brands, contradicting the belief they only resonate with older audiences. Timeless brands like Four Seasons and Hermès maintain consistent values and cultural relevance while evolving. Key attributes: clear values, consistent identity, emotional resonance, consistent quality, iconic design, strong branding, and cultural relevance.
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