17 July 2025 - 10 Minutes News for Hoteliers

4 min

Forecasting the impact of the 2026 World Cup on North America lodging

🏆 From June 11 to July 19, 2026, the FIFA World Cup will occur in 16 North American cities, featuring 48 teams and 104 matches. The U.S. GDP impact is projected at $17.2 billion. The longest distance between host cities, Mexico City and Vancouver, is 3,000 miles. The U.S. hotel industry might see a 1.8% RevPAR boost. Cities like New York and Los Angeles are likely to benefit most, while others may see minimal impact.

2 min

Folio Secures $14M to Streamline Hotel Financial Operations with AI

🛫 In 2025, Jumio’s report highlights that 44% of global consumers lack trust in the travel industry’s fraud protection, with concerns rising to 50% in the sharing economy and 55% in the UK. Alarmingly, 69% view AI-enabled fraud as a greater threat than traditional theft. A notable 74% of global consumers are willing to spend more time on identity verification if it enhances security, up from 71% in 2024. Sharing economy services saw 70% willing, while banking hit 80%.

2 min

Yesterday, I shared a surprising finding: Only 4% of major hotel brands provide AI-ready data instantly—the story underneath the tech points to a major hotel industry disruption. | Jason Cincotta

📊 Yesterday, only 4% of major hotel brands provided AI-ready data instantly, highlighting a potential industry disruption. Big hotel chains like Hilton and Marriott act as mini-OTAs, using technical frameworks and strategies that hinder AI from accessing data quickly. These brands focus on team-based strategies for SEO, benefiting from internal spillover and reducing individual distribution costs. However, this approach may need reassessment as AI-powered discovery requires immediate access to detailed information.

1 min

Need a cheap hotel this summer? | Johannes Sundlo

🏨 This article offers a guide to finding budget-friendly hotels this summer using AI tools like ChatGPT and Perplexity. Key tips include searching for the cheapest accommodations in a desired town, identifying hotel brands not on major booking sites, considering nearby neighborhoods for cost savings, checking for mistake rates or flash sales, and comparing prices across platforms like Booking.com, Hotels.com, Expedia, Agoda, and hotel websites. The goal is to find the best stay at the lowest price.

4 min

The Five Stages of Rate Parity Acceptance

🏨 In the journey from anger to acceptance, hotels grapple with rate parity challenges by chasing promotions and tech solutions, akin to a caffeinated squirrel’s frenzy. As desperation morphs into depression, hotels struggle with declining revenues when reducing OTA reliance. Acceptance finally comes with understanding that guests value direct bookings for personalized service. A balanced approach emphasizes hospitality over distribution wars, acknowledging that good management and strategic promotions can sustain thriving hotel operations.

2 min

Hotel Equities opens AC Hotel Wichita Downtown

🏨 Hotel Equities has opened the AC Hotel Wichita Downtown, the first AC Hotel by Marriott in Kansas, located in Wichita’s Old Town and managed by Greenwood Hospitality. The 118-room hotel occupies the historic 1929 Brown/Broadway Plaza Building and offers a 650-square-foot fitness center and 2,000 square feet of event space. Its strategic location near prominent venues caters to both leisure and business travelers. Hotel Equities now manages five hotels in Kansas.

2 min

Orbital Kitchens hopes to prove that delivery-only isn’t dead

🍗 Orbital Kitchens launched in 2020 during the COVID-19 pandemic, evolving from a food hall to a delivery-only service in Union Square, Manhattan. It operates three Manhattan locations with three more planned by 2025. Handling 3,000 orders daily, Orbital offers diverse cuisines like poke and birria tacos and relies on its own couriers and third-party platforms. The company focuses on corporate catering and local events, emphasizing high-quality delivery food, leveraging brand visibility through partnerships and events.

2 min

Actabl Launches HotelData.com, Debuts Budget Planning Guide

📈 Actabl launched HotelData.com in Atlanta, Georgia, as a free resource for hoteliers. The 2025–2026 Budget Planning Guide offers insights into labor costs, with a 6.6% year-over-year increase, and revenue performance, where RevPAR was $105.12 against a budgeted $123.89. ADR remained stable at $186.14. Forecasts anticipate RevPAR of $108.92 for H2 2025 and profit margins rising to 39.3%. HotelData.com aims to provide actionable data to enhance budgeting and decision-making.

2 min

Travel Curious Acquires Redeam, Forms Experiences Tech Giant

📣 Peter Piper Pizza, in collaboration with SoundHound AI, has introduced a voice AI system for phone orders at all locations in Arizona and Albuquerque, NM. The AI understands natural speech and is trained on the full menu, enhancing order efficiency. This system, implemented for summer, supports simultaneous calls and provides information on store hours and services. Genaro Perez, CMO, highlights convenience, while James Hom, CPO of SoundHound, emphasizes the technological innovation in customer interactions.

1 min

CoStar: U.S. Hotel Industry Continues to Report Negative Yearly Comparisons

🏨 July 6-12, 2025, Arlington, Virginia—U.S. hotel industry performance declined year-over-year. Occupancy fell by 3.2% to 67.2%, ADR slightly decreased by 0.5% to $158.42, and RevPAR dropped by 3.7% to $106.39. St. Louis saw occupancy rise by 21% to 81.3%, ADR up 8.1% to $145.21, and RevPAR increase by 30.8% to $118.10, influenced by the 62nd General Conference Session of the Seventh-day Adventist Church. Houston's metrics plummeted due to 2024's Hurricane Beryl comparison.

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