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July 25, 2025

49 posts
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Enseo Welcomes Karen Wright as Chief Marketing Officer and David Dingee as Senior Vice President of Sales Operations

📰 RoomKeyPMS and Lakeview Hotels & Resorts celebrate 20 years of partnership. Starting in 2005 with a single property in Brandon, Manitoba, RoomKeyPMS now serves the entire Canadian portfolio. The software evolved from legacy systems to cloud-based tools, aiding diverse guest demographics and enhancing operational efficiency. Key features include mobile check-in and payment processing. Lakeview values RoomKey’s responsive collaboration, emphasizing feedback-driven development and a people-first technology approach. The partnership remains vital as Lakeview plans leadership transitions and future growth.
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Lakeview Hotels & Resorts Celebrates 20 Years of Innovation, Growth, and Guest Service with RoomKey

🏨 RoomKeyPMS and Lakeview Hotels & Resorts mark a 20-year collaboration since starting in 2005 with a single property in Brandon, Manitoba. The partnership advanced from legacy systems to cloud-based tools, supporting operations across Canada for diverse guest demographics. RoomKey's intuitive platform aids Lakeview's approach of hiring for attitude over experience. Notable features include mobile check-in and enhanced reservation tools, with a focus on user feedback and service excellence. Future growth includes leadership transitions and continued technological evolution.
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TRYBE Integrates with Revinate to Elevate Personalisation and Drive Direct and Ancillary Revenue in Hospitality

🏨 In 2023, RoomKeyPMS and Lakeview Hotels & Resorts celebrate 20 years of partnership, starting from a single property in Brandon, Manitoba. RoomKey evolved from a simple front desk solution in 2005 to a cloud-based system, supporting diverse operations across Canada. Lakeview praises RoomKey for its user-friendly tech and responsive service, aiding in guest satisfaction and efficiency. The collaboration features enhancements like mobile check-in, recurring reservations, and has seen both companies grow over two decades.
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Open Hotels blends AI and surveillance to rethink budget hospitality

💻 Jul 25, 2025, Open Hotels, a brand by Olive Group, revolutionizes budget stays by utilizing AI systems and virtual receptionists, reducing staff-to-room ratios by 57%. This digital approach, while enhancing efficiency, raises privacy concerns due to extensive surveillance of staff and guests. Their two-tier model allows hotel owners to integrate Open’s technology or outsource operations to an AI command center. As AI redefines service expectations, authentic human interaction may become a luxury.
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EV chargers emerge as top booking driver for Hilton

🚗 Jul 25, 2025. Hilton's top-converting amenity is electric vehicle (EV) charging stations, surpassing pools and free breakfast. Hilton plans to install up to 20,000 chargers across North America, forming the largest hotel overnight charging network. Marriott has over 7,000 chargers globally. Approximately 25% of U.S. hotels offer EV charging, with growth noted in Europe. EV owners, often earning above $100,000, are a valuable market. Airbnb listings with EV chargers outperform those without.
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Google’s AI overviews reshape travel search

✈️ Jul 25, 2025, Google reveals at Phocuswright Europe that AI Overviews increase global search queries by 10%. These features simplify trip planning by integrating flights, hotels, and activities into single searches, enhancing user engagement. Google tests ad placements in AI Overviews, offering travel marketers new visibility. The advancements drive towards hyper-personalized marketing. Watch more: [PhocusWire](https://www.phocuswire.com/phocuswright-europe-2025-google-search-ai-travel).
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Google search grows stronger in the AI age

📈 Jul 25, 2025: Google’s AI Overview, powered by Gemini, attracts over 2 billion monthly users, up from 1.5 billion last quarter. Search impressions increased by 49% year-over-year, while Q2 search revenue reached $54.2 billion, a 12% rise. Despite higher engagement, click-through rates drop, affecting ad performance. Google allocates $85 billion for 2025 capital spending to enhance AI integration. Startups like Perplexity and OpenAI pose competitive threats, while antitrust concerns persist.
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Google on video’s influence across the purchase journey

📹 Jul 25, 2025, BCG's research underscores YouTube's pivotal role in the purchase journey. Who? BCG and Ipsos. Where? Online, particularly YouTube. What? 43% of shoppers were interested in buying, 45% chose brands, and 34% made purchases influenced by video. How? YouTube is 1.7x more likely to influence brand consideration and 1.6x to drive purchases than social platforms. Why? Attention, relevance, and trust are key, with YouTube creators being 98% more trusted.
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Airbnb expands into full-trip services

📅 Jul 25, 2025. Airbnb is evolving into a full-trip service by providing curated experiences and on-demand services in over 650 cities. In more than 250 cities, users can book private chefs, spa, and fitness services. The updated app integrates stays, services, and activities into a single view. The Asia-Pacific market, especially Japan, Korea, and China, is rapidly expanding. Future plans include partnerships for major events like the Winter Olympics in Milan. ????️
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