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October 3, 2025

55 posts

AEO (Answer Engine Optimization): Winning in a conversational world

📚 Zero-click outcomes dominate Google searches, with AI Overviews (AIO) appearing above organic results, drastically reducing top organic click-through rates. AEO prioritizes answer citations. Google and AI engines still drive site traffic, but future clicks may shift to high-intent actions. Use SSR and schema for discoverability; llms.txt is not yet standard. Fresh content remains crucial, especially as AI rotates citations. Backlinks remain important, but entity authority is growing. AEO strategies enhance citation chances, not guarantees.
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AEO (Answer Engine Optimization): Winning in a conversational world | Chandrasekhar Venugopal (CV) | 12 comments

🤖 Ethan Smith from Graphite shares insights on Answer Engine Optimization (AEO): prioritizing quality traffic over quantity, leveraging citation presence for head queries, and utilizing user-generated content for early-stage wins. Help-center articles are crucial for long-tail search success, and tracking share of voice in AI models like ChatGPT and Claude is essential. SEO is evolving, not disappearing, as AEO ensures brand presence in trusted answers.
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When Tranquillity Meets Visibility: Connecting The Surin Phuket with the Right Travellers at the Right Time

🏖 The Surin Phuket leveraged its marketing strategy, aligning it with the natural traveler’s journey to boost presence in a competitive market. Collaborating with D-EDGE, the focus was on timing, relevance, and guest intent, not high-volume ads. This approach led to sustainable growth in visibility and conversions, aiding in attracting travelers keen on authenticity and beauty, while maintaining its quiet elegance and encouraging direct bookings.
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How Tech Gave Me Time Back and Made Me a Better Hospitality Leader – Shanell Marinuzzi

📚 Shanell Marinuzzi, a hotel turnaround expert, discusses her journey from reliance on pen, paper, and spreadsheets to embracing technology to improve efficiency. She highlights technology's role in giving time back to focus on guest and team experiences, emphasizing that successful adoption is critical to realizing benefits. This insight is shared in a podcast episode produced by Clay Bassford from Bespoke Sound, aimed at helping hospitality businesses implement innovative ideas for better service outcomes.
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???????????????????????? ???????????????????????????? ????????????’???? ???????????????? ???????????????????????? ???????? ???????????? ????????????????????????. They lose reasons to travel. ???????????????????????????????? ???????????????????????? ????????????????, the pace report thins, and the reflex is… | Nicolas Vorsteher | 129 comments

📅 Shoulder season strategies for luxury resorts: create meaningful midweek events (e.g., chef residencies, wellness immersions) and engineer a 6-9 month “reasons-to-travel” program. Engage locals through memberships and protect average daily rates by adding value, not cutting prices. Design for longer stays and sell the sense of place. Make direct bookings a habit with exclusive offers and leverage AI tools for targeted marketing. For more insights, comment “SHOULDER” to receive a detailed guide.
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I may die of boredom if I see another macaron or fruit "VIP amenity" in a five-star hotel. It’s always the same: a long plate, a black slate, a dome, some unnaturally glossy discs, and a note so… | Paul Russell | 41 comments

🍪 Luxury hotels often provide standardized VIP amenities like macarons, which are becoming unremarkable due to predictability. Behavioral science suggests unexpected gestures, such as replacing shaving foam at Trident Chennai or offering espresso at Sofitel Mumbai, create lasting impressions. Personalized experiences evoke loyalty and delight more than routine offerings. The real essence of luxury lies in the unexpected and thoughtful gestures that make guests feel special, beyond the typical offerings found in many high-end accommodations.
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Luxury is not a vibe. It’s a discipline. We talk a lot about luxury experiences like they just happen. But do you know what they’re actually born out of? Repetition. Training. Sweat. Discipline… | Natalia Jaramillo

Luxury as a Discipline 📖 Repetition and discipline are key to luxury, akin to athletes like Michael Phelps, who trained 6 hours daily for 5 years. Luxury hotel staff often lack training, with many spending just 2 hours on sessions, leading to subpar service. Excellence demands more: weeks of practice, role-play, and study. Without sustained effort, expecting elite results is unrealistic. For 2026, focus on rigorous training to truly embody luxury.
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Travel Leaders Confront Headwinds and Shifts in Distribution at Skift Global Forum

📈 Leaders from the travel and hospitality industry convened in New York, including representatives from Booking, Expedia, Airbnb, and others. North American search volumes dropped 15%, while OTA and TMC bookings remained flat, impacting margins. Luxury travel holds steady despite economic headwinds. Technology, particularly AI, plays a crucial role in personalizing offers and improving efficiency. Companies must focus on AI talent acquisition and employee well-being. The takeaway: adaptability is essential amid challenging environments and shifting technological landscapes.
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