How to Build Travel Experiences People Love: The Product Delight Approach
🛫 Nesrine Changuel explores the **Product Delight Model** in the travel industry, emphasizing emotional over functional product design. **Low Delight** covers basic needs like booking, **Surface Delight** involves personal touches like app greetings, while **Deep Delight** integrates function with emotion, like Hilton’s **Digital Key** and **Connected Room** features. Changuel’s framework highlights addressing pain points, anticipating needs, and exceeding expectations, transforming utilitarian tasks into emotionally rich experiences.
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