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November 4, 2025

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The 4 Future-Focused Questions That Predict Revenue Better Than RevPAR

📈 Hotel managers are urged to focus on future trends, not just historical data. Key strategies include identifying future travel reasons, analyzing on-the-books pace against benchmarks, tracking guest behavior changes, and attracting the right guests. Challenges include data silos and manual processes. A Hotel Business Intelligence tool, like Demand Calendar, can streamline data aggregation and insights, essential for modern hotel strategy. Future success hinges on proactive demand generation and predictive analytics.
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How Claude is shaping the future of travel

🤖 Nov 4, 2025, in Abu Dhabi at Skift Global Forum East, Kate Jensen, Anthropic’s Head of Americas, outlined Claude's role in enterprise travel. Designed for hotel personalization, service automation, and operational efficiency, Claude integrates with systems like PMS and CRM for customized workflows. Emphasizing trust and data protection, Claude aids in customer service, itinerary changes, and inventory management. Its agentic systems with memory provide personalized travel experiences, supporting staff by handling repetitive tasks.
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US hotel stays cost more as cities raise bed taxes

💸 Nov 4, 2025, rising hotel taxes in U.S. cities including Washington DC (15.95%), New York City (~14.75% plus nightly fees), and Las Vegas (~13%) are increasing travel costs. San Diego's Measure C allows up to a 13.75% hike to fund convention centers and homelessness programs. The trend encourages travelers to consider alternative accommodations. While some states like California set local taxes, others like Hawaii add state and county surcharges, resulting in high combined rates.
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Booking.com’s new Genius push reshapes loyalty expectations

📅 Nov 4, 2025: Booking.com enhances its Genius loyalty program with a no-fee rewards card, aiming for a seamless travel experience. Lifetime Genius tiers retain benefits, encouraging loyalty and consistent use. The new Genius card auto-upgrades holders to Level 3, boosting bookings. AI personalization aids targeted placements, benefiting niche hotels. The program appeals to diverse travelers, increasing bookings for different trip types and durations. Consistent perk delivery is crucial for hotels to maintain visibility and positive reviews.
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WhatsApp becomes a core customer channel for travel brands

🌍 Nov 4, 2025: Travel companies are leveraging WhatsApp, used by 3 billion people worldwide, to enhance customer engagement. HolidayPirates increased its subscribers to over 625,000 via WhatsApp Channels. MakeMyTrip integrates WhatsApp throughout the travel experience. AI, like Replyr.ai, aids in customer service, especially in Asia. Despite challenges like segmentation, Meta plans to enhance WhatsApp's business functions, including AI and booking.
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What Gen Z wants from hotels

💻 Gen Z travelers, as of Nov 4, 2025, are reshaping hospitality expectations. They demand seamless digital experiences, flexible check-in/out, and quick service. Key facts: only 30% of hotels effectively promote loyalty programs, missing long-term relationship opportunities. Hygiene and sustainability are crucial, with eco-friendly practices valued. Operational gaps, such as slow F&B service and inconsistent greetings, hinder experiences. Engaging Gen Z in feedback and sustainability can boost brand loyalty. Read more at Hotel Executive (subscription needed).
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Dynamic pricing expands across tourist attractions

💸 Nov 4, 2025: Dynamic pricing, common in airlines and theme parks, extends to attractions like Disney and the Empire State Building, with AI-based real-time price shifts. Even small museums and zoos adopt this system, adjusting prices daily. European sites and cities like Venice manage tourism with this method. While late bookings and peak times cost more, planning ahead or choosing off-peak visits can save money and reduce crowds.
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