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Europe/North Africa: Karelle Lamouche has been promoted from COO to CEO of Europe and North Africa for Accor’s premium, midscale and economy brands.
Accor’s European and North African portfolio represents approximately 40 per cent of its entire global network (by number of rooms at the end of 2024). It includes more than 3,000 hotels across 40 countries.
Lamouche has been with Accor for almost 30 years. She has risen from in-hotel positions to country and global leadership roles spanning operations, marketing, communications, and commercial.
“This region is the world’s number one travel destination but is made up of a huge number of markets, languages and culture,” said Lamouche. “Accor understands how to thrive in this complex market better than anyone else and we have the expertise, scale, brands, distribution, system delivery and operational excellence to deliver results for our hotel owner partners and retain loyal guests. I’m hugely excited to be leading the business across this region, boosting our presence in fantastic emerging destinations and bringing new energy and visitors to established ones.”
Jean-Jacques Morin, group deputy CEO of Accor, said: “Karelle brings deep leadership experience spanning all aspects of our business, from hotel operations to commercial strategy including brands, loyalty, distribution and marketing. Her ability to help owners optimise their return on investment while delighting guests makes her ideally positioned to take this role.”
Brands within the premium, midscale and economy segments include:
- Pullman
- Mövenpick
- Swissôtel
- Novotel
- Mercure
- Handwritten Collection
- TRIBE
- ibis
- greet
Highlights:
- Accor has promoted Karelle Lamouche to CEO of Europe & North Africa for its premium, midscale and economy hotel brands.
- The region represents around 40 per cent of Accor’s global hotel network, with more than 3,000 hotels across 40 countries.
- Lamouche brings nearly 30 years of Accor experience across hotel operations, commercial strategy, marketing and communications.
- She aims to grow Accor’s footprint in emerging destinations while strengthening guest loyalty in established markets.
The post Lamouche promoted to CEO Europe and North Africa for Accor appeared first on Boutique Hotel News.
