We just pulled the early numbers from our global OTA research (coming soon). And the results surprised even us. ???? Airbnb. Not in the top five. Expedia. About 41 million organic visits. Booking.com.… | 10 Minutes Hotel
🌎 Expedia gathered approximately 41 million organic visits, while Booking.com saw about 274 million, plus an additional 27 million paid visits. Despite these figures, Airbnb did not make the top five in global OTA research. The diverse market includes hundreds of OTAs worldwide, creating a complex distribution network for hotels. More detailed data will be available soon, potentially in a downloadable Google sheet. Stay tuned for updates and explore the Hotel Brands of the World infographic.
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