We Are Not Hoteliers. We Are Devo.
💻 Hotel brands are evolving into digital entities, focusing on loyalty points and media buys, while operational expertise is left to owners. Brands become akin to OTAs, charging high fees without tangible service skills, risking the essence of hospitality. Owners face operational challenges and costs, questioning brand value. This shift prioritizes digital over genuine hospitality skills, prompting debate on whether it's evolution or a step back. Written by Mark Fancourt.
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