Automatic - 10 Minutes News for Hoteliers

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2 min

HBX Group shouts about new developments in…

💻 HBX Group, a B2B travel technology marketplace, is elevating the travel industry with advanced AI integration, optimizing hotel distribution and customer service. AI manages 20% of customer service at HBX, offering rapid response. Xabier Zabala, COO, emphasizes AI's role in improving efficiency and market adaptation. AI solutions handle booking, service, and partner management, including omnichannel service, content, anomaly prediction, and agent training. The AI anticipates customer needs, enhancing user experience and operations. HBX ensures data protection and complies with GDPR, continuously auditing AI models for bias and alignment with company values.

1 min

Your Website Has a Deadline: The Accessibility Law Every Hotelier Must Know

📌 The European Accessibility Act (EAA) will be enforced on June 28, affecting EU hotel websites. It's mandatory for digital products, including travel and e-commerce websites, to be accessible to people with disabilities. Penalties for non-compliance can reach up to €60,000 in fines or 18 months of imprisonment. There are about 100 million people with disabilities in the EU. Five essential upgrades for website compliance include keyboard navigation, ARIA labels, text and contrast adjustments, AI-driven image descriptions, and an accessibility-first tabbing structure. Vision platform clients will receive automatic updates starting at €1,200, payable over four months, or they can opt-out and assume full liability.

2 min

IDeaS Announces Spotlight, Delivering a New Edge in Demand Generation for Hotel Marketing

📈 In April 2025, IDeaS, a SAS company, launched IDeaS Spotlight in London, a demand intelligence solution for the hospitality industry. Spotlight uses advanced analytics and AI to aid marketers in identifying high-value opportunities and optimizing marketing spend for maximum incremental revenue impact. It allows for quick strategy adjustments and fosters collaboration between marketing and revenue management teams. IDeaS clients will have selective access to the new solution starting July 2025.

Z Hotels appoints Jon Siberry of SDK Consulting to transform revenue strategy

2 min

How will the French hotel industry benefit from the May bank holidays in 2025?

🏖️ May 1st bank holiday bookings surged by 8.5%, with Paris up 17.5%, eastern Mediterranean coast 14.5%, and western Mediterranean coast 11.8%. France Météo forecasts near-summer temperatures, making it the best-weathered May bank holiday of 2025. However, Brittany coast fell by -11.5%, and North Atlantic coast by -7.4%, with only the Channel coast rising (+3.4%). For the May 8th bank holiday, a calendar shift caused a national booking decline of -8.1%, with Paris as the exception at +4.1%.

2 min

Zleep Hotels opens first location in Germany near Frankfurt airport

🏨 Zleep Hotels debuts in Germany with Zleep Hotel Frankfurt Airport Kelsterbach, marking the Danish brand's expansion milestone. Located near Frankfurt am Main International Airport, the hotel offers 175 rooms with Scandinavian-inspired design, modern amenities, and is suitable for business, leisure travelers, and flight crews. Services include a free airport shuttle, nearby train station access, a meeting place lobby with a snack bar, a lounge, a fitness room, and on-site parking. Zleep Hotels plans further European expansion, focusing on the franchise segment and leveraging its H Rewards loyalty program partnership.

roomMaster Partners with ampliphi to Bring AI-Powered Revenue Optimization to Hoteliers

2 min

Google’s first Chief Decision Scientist…

📈 Arabian Travel Market (ATM) 2025, set from 28 April to 1 May, expects 55,000 attendees and features over 2,800 exhibitors from 161 global destinations. Visitor registrations soared by 104% from the previous year. Cassie Kozyrkov, ex-Google AI expert, and John Duffield, futurist, will speak on AI's impact on travel. A 30 April panel will address AI ethics with Robin Lawther of Expedia. Travel tech exhibitors increased by 25%, indicating a $10.7 billion industry opportunity.

3 min

Preferred Hotels & Resorts Welcomes 19 New Member Properties

🏠 Preferred Hotels & Resorts added 19 new properties to its global portfolio from January 1 to March 31, 2025. The expansion includes Andronis Luxury Suites in Santorini, Greece, with 39 suites and villas, Boar’s Head Resort in Charlottesville, Virginia, featuring 168 rooms, and Hotel Convent de la Missio in Palma de Mallorca, Spain, offering 27 guestrooms. Other properties span across 12 countries, including NÓR Hotel & Spa in São Roque, Brazil, and The Archipelago in Yilan, Taiwan China. CEO Lindsey Ueberroth highlighted the growth as part of their diverse luxury experiences for travelers. Additional properties joined from cities like Budapest, Milan, Salò, and Charleston.

3 min

Paris Based Touriste Saw +133% Impressions With Google PMax for Travel Goals

🏨 Paris-based hotel group Touriste, partnering with Cendyn's Digital Marketing Platform, achieved a 133% increase in impressions and a 51% surge in clicks in the second half of 2024. By integrating Google's Performance Max for travel goals (PMTG), Touriste targeted Belgium and the Netherlands, exceeding their ROI goal of x12 with a remarkable 23.4x annual ROAS. The group reported a 19% revenue growth, a 364% increase in clicks, and a 43% reduction in cost per conversion across metasearch, paid search, and PMTG campaigns. Touriste operates 15 hotels and several campings, having expanded since its inception in 2008.

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