Tourism and Music Sectors Partner to Harness Power of Entertainment as Driver of Development and Opportunity
🎵 In Riyadh, Saudi Arabia, UN Tourism and UMusic Hospitality & Lifestyle (UMHL) announced a partnership to boost music tourism for economic growth and job creation, targeting high-growth economies. Khabane Lame, a digital creator with 250 million followers, joins as UN Tourism Ambassador. Music tourism, expected to reach $267 billion by 2030, aims to drive local economic development. This partnership involves research and data generation by CME, expanding music tourism's role in poverty eradication and economic improvement.
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