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  • 6 min

Emblems Collection, Accor’s new luxury brand, unveils a global portfolio of landmark hotels

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  • 10 November 2025
🏨 Emblems Collection, Accor's luxury brand, will open six new hotels in two years, expanding globally with properties like Rimrock Banff in Canada (2026), Masseria Furnirussi in Italy, and Elatos Resort in Greece (2027). These openings emphasize local culture and sustainable luxury, featuring unique amenities like private pools and spas. By 2033, Emblems aims to reach 60 global addresses. Accor, founded in 1967, operates over 5,600 hotels across 110 countries, focusing on responsible hospitality.
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  • 2 min

Emblems Collection, Accor’s New Luxury Brand, Unveils Its First Property in the United Kingdom

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  • 10 November 2025
🏨 Lucknam Park Hotel & Spa joins Accor’s new Emblems Collection, marking its debut in the Wiltshire countryside, near Bath, UK. The property boasts over 900 years of history, 500 acres of countryside, 42 rooms, and nine cottages. The estate offers two restaurants, including a Michelin-starred one by Chef Hywel Jones, an award-winning spa, and an equestrian center. This move introduces subtle enhancements, preserving its heritage while aligning with Emblems’ luxury ethos.
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  • 3 min

The Rise of A2A: When AI Agents Start Talking to Each Other

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  • 10 November 2025
📱 In the hospitality sector, the A2A concept envisions AI systems like ChatGPT and Google's Gemini communicating autonomously to book travel, parallel to email's SMTP protocol. Corporate travel agents will likely manage business trips, while leisure bookings may occur via platforms like OpenAI and Google. The shift will be from OTA reliance to agent-driven interactions, echoing the centralized control seen in email service adoption by Gmail and Yahoo. Understanding A2A is crucial for industry preparedness.
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Centara Leaders Honoured for Excellence in Leadership, Finance, and Investor Relations at the IAA Awards 2025

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  • 10 November 2025
🏨 Centara Hotels & Resorts, Thailand's leading hotel operator, received prestigious IAA Awards for 2025. Recognized were CEO Mr. Thirayuth Chirathivat for Outstanding CEO, CFO Mr. Gun Srisompong for Best CFO, and Mr. Kirati Kongkathip for Outstanding Investor Relations. These awards underscore Centara's commitment to corporate governance and financial management. Centara operates 87 properties worldwide, aiming to be a top 100 global hotel group. Its diverse portfolio includes the Centara Reserve brand launched in 2020.
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  • 2 min

Wyndham Hotels & Resorts Expands Presence in Riyadh with the Signing of Howard Johnson by Wyndham

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  • 10 November 2025
🏨 Wyndham Hotels & Resorts has signed a franchise agreement with Concept Tower Real Estate Limited to open a Howard Johnson by Wyndham hotel in Riyadh, Saudi Arabia. The hotel will be located in the Al Nasiriyah area, close to the Ramada Riyadh King Fahd Road, and a 15-20 minute drive from the Olaya district. This development aligns with Saudi Arabia's Vision 2030, targeting 100 million hotel guests annually. The new hotel strengthens Wyndham's presence in Riyadh.
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  • 4 min

HVS Asia Pacific Hospitality Newsletter – Week Ending 7 November 2025

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  • 10 November 2025
📅 November 2025, Singapore: Aravest and Wee Hur acquire Hotel Miramar for SGD160M, planning to rebrand it as DoubleTree by Hilton by Q4 2026. Coliwoo raises SGD101M during its IPO on 4 November 2025, debuting at SGD0.615 on SGX. Sono International acquires Cross Hotels & Resorts from Flight Centre. Jardine Matheson launches a USD4.2B offer for Mandarin Oriental. CG Capital plans a THB5B investment for five new hotels in Thailand.
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  • 1 min

EHL Back of House Podcast: Auberge Resorts’ Christian Clerc: The Heart of Hospitality

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  • 10 November 2025
📚 Christian H. Clerc, President & CEO of Auberge Resorts Collection and an EHL alumnus, shares insights on hospitality in the Back of House episode. He reflects on the influence of his grandmother’s kitchen in Umbria and emphasizes how food, travel, and human connection shaped his career. The discussion highlights innovation in hospitality through curiosity, courage, and the human touch, underscoring that true excellence is timeless despite evolving trends.
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  • 9 min

Welltech Leaders and the Evolution of Personalized Multimodal Guest Experiences

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  • 10 November 2025
🌿 Wellness in 2025 is a key focus for hotels, driving demand and boosting revenue through TRevPAR. The rise of multimodal wellness experiences, combining therapies like red light therapy and saunas, enhances guest satisfaction and increases upselling. Luxury brands like Canyon Ranch and Equinox lead this trend. IT roles are pivotal in automating wellness itineraries and improving guest personalization through CRM and AI. This synergy boosts revenue with minimal labor increase, making wellness a core strategy.
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  • 6 min

Cybersecurity as a Business Imperative

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  • 10 November 2025
💻 In 2025, the hospitality sector faces increasing cybersecurity threats, with 70% of CISOs citing ransomware as the top threat. The RH-ISAC CISO Benchmark Report highlights a rise in CISOs reporting to senior executives from 7% in 2024 to 19% in 2025. Business continuity is now the top priority, with a focus on operational resilience, vendor security, and AI-driven defences. Enhanced cybersecurity is crucial for protecting revenue and guest trust amid evolving risks.
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Expedia’s travel agency business surges past $3 billion in 2025

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  • 10 November 2025
🛫 Nov 10, 2025: Expedia Group's B2B segment saw a 26% annual increase in Q3 travel agency bookings. Total annual volumes exceeded $3 billion, driven by the Travel Agent Affiliate Program (TAAP). Q3 gross bookings rose 12%, with revenue up 9% to $4.41 billion and operating income increasing 36%. Hotel bookings grew 15%, bolstered by global demand. Expedia enhances TAAP with new tools and loyalty programs, supporting travel agents in a competitive market.
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