The business case for AI in group and event sales
💸 Nov 10, 2025: Group and corporate events generated $190 billion in hotel revenue in 2024. However, sales teams often delay responses, taking an average of 47 hours to respond to leads. AI systems improve this by responding within minutes, increasing conversion rates substantially. AI delivers $3 to $10 ROI per dollar invested. Improving conversion from 15% to 18% can result in $75,000 extra revenue per 100 leads, or $450,000 annually for 2,000 inquiries.
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