Expedia Group outlines strategies for OpenAI partnership, highlights B2B strength
🌐 During its Q3 earnings call, Expedia Group, led by CEO Ariane Gorin, underscored priorities in its partnership with OpenAI. In collaboration, Expedia and Booking.com were among OpenAI's first partners in ChatGPT app launches. Gorin emphasized optimizing answer engine content for better brand visibility and seamless traveler experiences. The focus is on direct integrations to enhance traffic and user experience, highlighting the dynamic nature of AI developments in online travel.
Share