The Brand Name Myth
📝 Apple, Google, Nike, Louis Vuitton, Hermès, and Mars—these iconic brands illustrate that a name's initial meaning is less important than the brand's reputation over time. It typically takes five years for brand names to gain traction. Considerations include pronunciation, domain availability, and search visibility. Ultimately, invest in building brand meaning rather than overthinking the name itself. The essence of a brand lies in the work and reputation crafted over years, not the cleverness of its name.
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