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The data-driven hotel sales playbook

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  • 12 September 2025
📊 Sep 12, 2025: High-performing hotel sales teams are 3.5 times more likely to use analytics, leading to higher occupancy and consistent revenue. Data-driven strategies help fill low-demand periods effectively and prioritize key accounts. Analytics guide teams in targeting the most valuable RFPs, winning high-value clients, and strengthening long-term relationships. Explore these insights in the data-driven hotel sales playbook.
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Personalization was supposed to save hotel loyalty programs

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  • 12 September 2025
✈️ Sep 12, 2025: Airlines and hotels struggle with personalization despite its importance. A Forrester study reveals 64% lack necessary data and tech, impacting loyalty and growth. Key priorities include enhancing guest experience (83%) and acquiring new customers (82%), yet outdated methods persist. Only 18% of companies test innovations. Third-party solutions are seen as a key to unlocking revenue (69%) and scaling personalization (66%). Regional challenges vary, with North America feeling the squeeze most and Latin America facing ROI issues.
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Fall is the new summer

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  • 12 September 2025
🗺 Sep 12, 2025 - Autumn is now the peak travel season due to remote work flexibility and climate change. Destinations like Dublin, Newport, and Cape Cod face September and October crowd surges, rivaling summer demand. Formerly cheaper fall deals are disappearing as hotel, cruise, and flight rates match summer highs. Longer warm seasons in Europe and North America extend the travel season, while summer overtourism in Venice and Spain pushes travelers to embrace fall trips for unique experiences.
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How AI is reshaping sales coaching in hospitality

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  • 11 September 2025
💻 Sep 11, 2025, Expedia Group embedded AI into sales workflows with its Zoom Revenue Accelerator (ZRA), improving performance and efficiency. Managers saved time, with 84% reporting at least one hour weekly saved, and post-call admin reduced by over two minutes per call. Coaching quality improved, with 83% of managers noting enhanced capability, boosting sales reps’ confidence and close rates by 70%. Even small improvements, like a 0.3% pitch success increase, scaled into significant revenue gains.
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Hotels worldwide face persistent staffing crisis

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  • 11 September 2025
🛌 Sep 11, 2025. Hotels globally struggle with staffing due to low wages, minimal benefits, poor work-life balance, and limited career growth. The COVID-19 pandemic diverted workers to other sectors, intensifying shortages despite rising travel demand. EU worker access decreased due to Brexit, worsening shortages in the UK. Competitive labor markets offer better pay and conditions, making hotel jobs less attractive. High stress and lack of recognition contribute to high turnover and burnout in the industry.
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Subscriptions in travel: Promise and pitfalls

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  • 11 September 2025
💸 Sep 11, 2025 - Odigeo’s Prime membership grew 20% to 7.5 million, driving a 72% cash revenue margin, turning losses into profits. In contrast, Soho House faced high costs and operating losses, leading to a take-private deal. Hotel groups like Accor, IHG, and CitizenM are exploring new models. Accor launched ALL Accor+ with four tiers, while IHG monetizes status through Ambassador membership. Airlines like Ryanair use subscriptions to stabilize revenue, highlighting the potential and pitfalls of such models.
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Amex GBT: Global hotel rates steady through 2026

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  • 11 September 2025
🏨 Sep 11, 2025: Hotel prices globally are set for modest increases through 2026 due to geopolitical uncertainty, per Amex GBT’s Hotel Monitor. Luxury accommodations are a notable exception, driven by high-end demand. Regional rate predictions include New York (+4%), London (+4.2%), Madrid (+4.8%), Bengaluru (+6.4%), and Buenos Aires (+5.6%), while Hong Kong sees a decline (-1.2%). New hotel developments in London (15,000 rooms) and Riyadh (17,000 rooms) could ease pricing pressure.
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AI’s role in reshaping corporate travel

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  • 11 September 2025
💻 Sep 11, 2025, global business travel spending is set to reach record highs. AI adoption in corporate travel programs exceeds 70%, enhancing personalization and efficiency by learning preferences and streamlining processes. High-quality data is crucial for predictive analytics and cost control. While chatbots manage routine tasks, human expertise remains vital for complex travel issues. Autonomous AI models may broaden capabilities, but companies should focus on aligning AI with culture and trust, rather than speed.
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Implications of Booking.com’s US credit-card move for hotels

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  • 11 September 2025
💳 Sep 11, 2025: Booking's U.S. credit card is shifting guests from direct hotel channels to OTAs by enhancing rewards and perks. Independent hotels are at greater risk, especially those reliant on U.S. guests, due to fewer resources. Booking's card increases access to valuable data for improved targeting and loyalty. Hotels are urged to innovate their direct offers. While Booking's impact is significant, hotels have a short window to adapt before the full effects are recognized.
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Shorter, later, cheaper: How U.S. travelers are reshaping hotel demand

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  • 10 September 2025
🗺️ Sep 10, 2025: North American travelers are shifting to shorter trips, with over 40% of searches for one-night stays. Data shows 57% of bookings occur within 28 days of travel, driven by economic factors such as high interest rates and low consumer confidence. Travel intent is at a four-year high, despite cautious spending. Hoteliers are adapting with dynamic pricing and short-stay packages to meet the demand for flexibility and value.
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