PwC Report: AI at the heart of tourism and hospitality – powering personalisation, efficiency and growth
💻 PwC's latest report highlights AI's transformative impact on the Middle East's tourism and hospitality sectors. With 91% of industry leaders piloting AI, only 3% have achieved full deployment due to legacy issues and talent gaps. AI drives efficiency, with 85% seeing cost improvements and 74% establishing AI budgets. Key areas of impact include guest experiences, workforce development, and operations. AI aligns with Saudi Arabia’s Vision 2030 and UAE’s digital strategy, enhancing sustainable and personalized travel experiences.
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