The Future of Discovery – AKQA
🤖 Businesses must adapt as ChatGPT and Gemini LLM platforms redefine search and interaction. With LLMs potentially capturing 20% of queries, companies should focus on AI optimization (AIO) by expanding accessible content, using consumer-centric language, and valuing content volume over strict SEO structure. Analytics for LLMs remain nascent, requiring cautious experimentation. To thrive, brands must integrate AIO with SEO, optimizing for both traditional search and conversational interfaces.
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