Gen Z’s hotel hunt: No map, just moves
📱 Jul 2, 2025: Gen Z reshapes hotel discovery, emphasizing peer content on platforms like TikTok, Reddit, Yelp, and Instagram over traditional brand searches. SOCi’s 2025 Consumer Behavior Index reveals one-third of 18–34-year-olds feel less brand loyal. Preferences lean towards price, quality, and user-generated content. Hotels must adapt their strategies, focusing on authenticity and multi-platform engagement. Reliable Wi-Fi is crucial for tech-savvy Gen Z and millennial travelers, according to a Cox Business survey.
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