Automatic - 10 Minutes News for Hoteliers - Page 176

2 min

How values shape green tourism choices among Chinese millennials

🌍 May 22, 2025, The Hong Kong Polytechnic University researchers analyzed Chinese millennials' pro-environmental behavior in tourism. Findings highlight that while this demographic values environmental awareness, effective sustainable tourism strategies must integrate cultural and personal values, including pleasure and practicality. Collectivism and long-term orientation enhance pro-environmental behavior, whereas individualism and power distance reduce it. Recommendations for destination marketers include promoting communal and hedonic values and involving both parents and children in sustainability education.

2 min

Accor unveils global digital platform for meetings and events

📅 May 21, 2025: Accor unveils a digital ecosystem connecting 5,600 hotels, 2.5M square meters of event space, and 800,000 guestrooms. Launching late 2025, it's integrated with Oracle and Amadeus tools. Pre-launch features include Salesforce integration and booking for up to 30 rooms. Full functionality by early 2026. Tied to ALL Accor for loyalty, targeting a $2 trillion business travel market by 2028, with corporate travel spend at $1.4 trillion by 2026. Key regions: Europe, MEA, Latin America, and Asia-Pacific.

2 min

Perplexity enters the travel game

🗺️ May 21, 2025, Perplexity, a promising generative AI platform, unveils a travel-focused search experience launched in March 2025, offering curated destination content, trending destinations, and inspiration cards. The interface can suggest hotels with reviews and practical details. The move aligns with Perplexity's goal to evolve agentic AI travel assistants for real-time trip management. Monetization began in 2024 through Sponsored Questions, providing a unique ad model compared to competitors like ChatGPT.

2 min

Google’s search revolution

💻 May 21, 2025, Google launched "AI Mode" at its developer conference, now available in the U.S. with Gemini 2.5 AI model integration. This aims to replicate expert conversations in search, impacting web traffic by reducing site visits. 1.5 billion users access AI overviews, causing a 30% drop in click-through rates. Future features include live video search and smart glasses. Google introduces a $250/month "Ultra" AI plan with 30TB storage amid competition from AI rivals.

2 min

New Expedia research signals a shift in consumer priorities

📈 May 21, 2025 – Expedia's 2025 Traveler Value Index highlights that 88% plan leisure trips in the next year, with a 19% rise in international travel intent since 2022. Social media influences 61% of trip ideas, up from 35% in 2022, and 73% are swayed by influencers. Trust is as pivotal as price, with 75% paying more for better-reviewed lodging. 83% favor using loyalty points for travel. Chinese, UK, and German travelers lead in planning international travel.

Amadeus acquires ForwardKeys

📈 May 20, 2025, Valencia: Amadeus acquired ForwardKeys, a Spanish analytics firm, to enhance its travel intelligence. Founded in 2010 by Olivier Jager and Christophe Van Zwynsvoorde, with CCO Laurens Van Den Oever as co-owner, ForwardKeys reported €9.3M in revenue and €1.7M in operating profit in 2023. This acquisition aligns with Amadeus' global reach, focusing on predictive analytics for tourism clients. Further integration details will follow stakeholder discussions.

2 min

How OTAs react when hotels charge above market rates

📈 May 20, 2025: In April 2025, the World Parity Monitor by 123Compare.me highlights the challenge for independent hotels, which face undercutting by non-major OTAs when they price above the market average. Independent hotels saw Lose rates jump to 41.8% if priced over 40% above average, compared to 34.0% with major OTAs. Overall, 75% of sampled hotels were undercut by OTAs, with Expedia’s Lose rate exceeding 20%. Direct rates rose 6.3% from January to April 2025, showcasing a seasonal trend.

1 min

Why AI falls short on personalization in hospitality

📢 On May 15, 2025, the hospitality industry faced a challenge as AI struggled to provide the personalized experience guests expected. With 71% of consumers demanding personalized interactions and 76% frustrated without them, AI's lack of emotional intelligence led to dissatisfaction in service-driven sectors. Generic AI responses risked hotel loyalty and brand reputation, suggesting that while AI is useful, it requires design improvements emphasizing empathy and human involvement to adapt to guest needs proactively and contextually.

1 min

Expedia doubles down on B2B partnerships

📈 On May 15, 2025, Expedia Group unveiled new B2B APIs, advertising tools, and AI-powered features, following a year where B2B partnerships generated $4.1B, up 21% YoY. The expansion allows partners to access flights, cars, hotels, activities, and insurance, operating like OTAs and driving customer engagement with over 135 million room nights booked through partners in 2024. Expedia's integration with OpenAI and Microsoft Copilot enhances travel planning, while ACI optimizes dynamic video content. Partners can now use sponsored listings and loyalty features to promote bookings.

1 min

Travel marketing strategies for a softening market

🛫 In APAC, with travel demand reducing post-pandemic, brands are shifting from acquisition to retention, focusing on trust-building and loyalty. A report highlights strategies in Singapore, Australia, and China, emphasizing partnerships and multi-channel visibility. Key facts: Travel slowdown leads to 65% retention focus and 64% brand-building; 74% use comparison sites, 66% consult OTAs, and 31% social media; Singaporean travelers prefer OTAs (76%) and promotions; marketers advised to engage with affiliates, influencers, and communities; trust, transparency, and authenticity are essential. Reported on May 15, 2025.

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