Maximizing hotel revenue through collaboration
💸 On Apr 1, 2025, "The Hotel Sales Playbook" emphasized the importance of synergy between sales and revenue management in hospitality for sustainable success. Effective collaboration between these disciplines can lead to innovative strategies and improved performance. Conversely, poor communication and lack of shared understanding can cause missed revenue opportunities. Hotels are increasingly forming integrated commercial teams, combining sales, revenue management, marketing, and distribution with a unified revenue focus. Sales should consider holistic business value while revenue professionals need to balance analytical assessments with the strategic value of long-term relationships.
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