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Automatic

2871 posts

Northeast Asia’s travel boom

🏖 Northeast Asia's online travel bookings are projected to surpass $30 billion by 2026 with a 57% online penetration. By 2027, the region's gross bookings will hit $60.3 billion. Japan, surpassing Thailand, has become Asia's top tourist destination since 2024, with 36.87 million visitors and aims for 60 million by 2030. South Koreans lead in outbound travel to Japan, over 30%. With the return of Chinese travelers, their impact benefits South Korea, Hong Kong, and Macau. American tourists to Japan surged over 33% in 2024.
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  • 1 min

The Hotel Yearbook 2025 Annual Edition

📦 The Hotel Yearbook Annual Edition 2025 examines the transformation of the global hospitality industry, focusing on evolving guest expectations, new operating models, rapid technological change, and increased competition. It offers insights from experts to help hoteliers understand industry dynamics and provides best practices and emerging trends for success in the future.
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  • 5 min

Sweet Smell of Success: How scent marketing captures not only hotel guests’ noses, but hearts. – HOTELSMag.com

🏠 Marcel Proust, a novelist, explored "involuntary memory" with cues like food or smell. Scent marketing enhances brand identity, creating emotional connections with consumers, especially in hotels. Integra Fragrances, led by CEO Lorenzo Cotti, serves fashion and hospitality giants such as Bulgari and MaxMara. Langham Hospitality Group, for instance, uses signature scents like Ginger Flower to represent its luxury brand. HD Fragrances, a French company, partners with luxury hotels like Anantara Plaza Nice to craft unique fragrances. Maison 21G designs hotel scents, including seasonal ones for Rome Cavalieri, A Waldorf Astoria Hotel. Scent marketing can increase guest spending and lead to retail opportunities like branded candles or perfumes. Integra also offers scent diffusion systems with real-time air quality monitoring, enhancing both ambiance and energy efficiency. Raffles Sentosa Singapore will open in March 2025 with its signature scent. Scent marketing in hotels offers various ways to engage guests and create lasting impressions.
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  • 2 min

Short-term rentals reshaping UAE hospitality

💰 On March 12, 2025, the UAE hospitality industry faces disruption due to short-term rental properties, causing hotels to adapt by offering flexible pricing, redesigned rooms, and personalized services. Travellers' preferences for comfort and functionality have led to changes such as larger desks and work-friendly environments in hotels. The UAE government has implemented licensing and taxation for short-term rentals to maintain standards. Extended stays have grown in popularity, with hotels offering long-term stay packages, catering to business travellers and digital nomads. With local residents also hosting, the accommodation options have expanded, and the hospitality sector continues to innovate, merging the convenience of short-term rentals with traditional hotel reliability.
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Sleepcations: The rising travel trend for better rest

😴 A KAYAK study reveals 85% of Americans felt sleep-deprived last year, prompting 55% to consider a "sleepcation" in 2025. "Sleepcation" destinations include Split (Croatia), Canmore (Canada), Andorra la Vella (Andorra), and U.S. locations like Leavenworth (WA), Mammoth Lakes (CA), and Pigeon Forge (TN). KAYAK's new filter aids in finding restful vacations, underscoring a travel trend towards prioritizing rest.
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Social Media in 2025: The ultimate game changer for hotel marketing

📱 In 2025, 35% of travelers use social media like Instagram and TikTok for trip inspiration, and over 80% are active on social platforms. Hotels can increase direct bookings by 20% through effective social media use. Content strategies include posting short-form videos 3-5 times per week, partnering with micro-influencers (10k-50k followers), encouraging user-generated content, interactive features like polls and virtual tours, storytelling, regional-specific approaches, AI and automation for content and personalization, and AR/VR experiences.
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Travel stocks tumble as airlines warn of slowing demand

✈ On March 11, 2025, U.S. airlines, including Delta, American, and Southwest, revised Q1 forecasts down due to economic concerns and weather disruptions, causing a market selloff. Travel stocks plummeted: Expedia down 8%, Airbnb sharply down, with Booking Holdings, Hyatt, Hilton, and Marriott also affected. Cruise operators Norwegian Cruise Line, Carnival, and Viking saw stock declines. Rising inflation, interest rates, and potential reduced consumer spending contribute to the uncertainty, while domestic travel weakens compared to international.
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NDC for Lodging: A new era of hotel distribution?

💻 DerbySoft and Katanox are spearheading the modernization of hotel distribution, aiming to reduce dependency on OTAs and GDSs. A new shift, similar to airline's NDC, is emerging to streamline hotel inventory control and connectivity. Direct API connectivity, cost efficiency, better data insights, and improved booking experiences are among the key benefits. Despite challenges in adoption and technology investment, the industry could pivot towards a more efficient and transparent ecosystem by embracing "NDC for Lodging.
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  • 1 min

Hotel marketing guide

📌 Over 675 million monthly site visits are available to those who sign up for free. The Travel Recovery Trend Report for Q2 2021 showed industry positivity, although Q3 faced Delta variant concerns and renewed restrictions. Positive progress was noted in the industry, with data and research from Expedia Group guiding travel marketers globally and regionally.
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Hotel selection: Price leads, but amenities matter

🏖 Deloitte's survey from Mar 11, 2025, indicates price as the top hotel selection criterion among all travelers. Preferences vary by travel type; families prefer larger rooms and water activities, while international travelers seek activities, dining, and nightlife. These differences highlight the influence of traveler type on hotel amenity preferences. Access the full story at Statista and Deloitte.
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