Accor’s new white paper on spa and wellness design
🛀 Accor's white paper, "Making Waves," predicts spa and wellness trends in hospitality, based on a survey of 7,500 consumers from six countries. Published on Feb 19, 2025, it finds 79% of travelers prioritize wellness, echoing Skift's 2023 survey with 80%. The report suggests a shift towards local membership wellness clubs and social thermal experiences, like the future BASIN Glacial Waters at Fairmont Chateau Lake Louise, and advocates redefined hotel spas with specialized services and adult-only areas.
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