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Automatic

2871 posts

Maximize corporate bookings through the GDS channel

📌 Jan 27, 2025 - Hotels connected to a Global Distribution System (GDS) often struggle to secure corporate bookings due to lack of visibility and preference among corporate travel bookers. Cendyn offers a guide, "10 Tips to Maximize Corporate Bookings Through the GDS Channel," with strategies to enhance GDS profiles, attract corporate travelers, and increase revenue. The guide is available for download at Cendyn's website.
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Reasons why you need hotel business intelligence

📊 Revenue managers use BI tools to optimize hotel operations, enhance guest satisfaction, and stay competitive as of Jan 27, 2025. These tools analyze large data sets for actionable insights on performance metrics like occupancy rates. They offer real-time data, predictive analytics for pricing strategies, and customizable reports for different departments, aiding in data-driven decisions and long-term profitability. For more information, visit Lighthouse.
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Tripadvisor´s trends predictions for the years ahead

🌍 Tripadvisor's Trendcast, leveraging over one billion reviews and posts, reveals travel trends for 2025: "Beauty Voyagers" search for unique beauty treatments globally; "work-cations" blend productivity with travel due to remote work shifts; spiritual travel spikes with trends like "WitchTok"; food sustainability discussions increase by 65% on the platform, reflecting a demand for ethical dining experiences. Full insights at Tripadvisor's website.
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  • 1 min

Michael Coletta on LinkedIn: Demo video of ChatGPT's new "Operator" AI agent using an integration with…

📱 ChatGPT's "Operator" AI agent demonstrates an integration with Booking.com for booking flights, with a video credit to Rowan Cheung. Although payment is currently manual, future integration may include website logins, credit card storage like Perplexity Shopping, digital wallets, and digital identity for seamless transactions. Figures or specific dates are not mentioned in the excerpt.
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ChatGPT can now book restaurants

🔎 OpenAI introduced Operator on Jan 24, 2025, a tool capable of tasks such as grocery shopping or booking restaurant reservations online. In a New York Times demo, it used OpenTable and Instacart in San Francisco. Operator, an AI agent, still requires human intervention to correct errors and input credentials, ensuring user privacy. This innovation marks a leap from chatbots to proactive AI systems. Full story at The New York Times (subscription required).
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Hotel revenue management trends 2025

📊 On Jan 24, 2025, Duetto's Hospitality Trends Report identified key challenges for hoteliers, such as geopolitical risks, evolving guest expectations, and rising costs—deemed the most significant hurdle. Shifting from classic KPIs like RevPAR, the industry now favors TRevPOR and GOP for better profitability insights. Data's role has evolved beyond mere collection towards enabling actionable insights like automated pricing. Access the full report for more on how technology is reshaping the hospitality landscape.
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Google tests new desktop hotel metasearch experience

📍 On Jan 24, 2025, a new layout was released enhancing focus on property images and reviews. The redesign moves content up, showcases three property images, expands review sections, and enlarges map previews, while auction listings are now on the right. Advertisers are advised to use high-quality visuals and maintain price parity to drive direct bookings. Google aims to increase user engagement, predicting more qualified clicks despite possible lower click volume.
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How TikTok helps travel brands tap into Q5

🏖️ Travel brands experience increased engagement during Q5, the first five weeks of the year, with TikTok travel video views rising nearly 5% and peaking mid-January. Travel CPMs drop below holiday levels despite the engagement spike, offering cost-effective ad opportunities. Additionally, #traveldeals content views grow by 34% from week 51 to week 1, showing users' readiness to book travel. (Source: PhocusWire, Jan 24, 2025)
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  • 4 min

How AI is reshaping the hospitality digital marketing industry

💻 The travel and hospitality industry, valued at $5 trillion, dedicates about 7% of its revenue to digital marketing, with giants like Booking.com and Expedia spending $16 billion in 2024, representing 30% to 50% of their revenues. In contrast, hotels typically spend 2% to 5% on marketing. AI platforms like ChatGPT, which achieved 200 million monthly users and 100 million app downloads in over a year, are reshaping consumer behavior. Despite the high cost of AI development, with new models estimated at $100 million, smaller companies are finding opportunities through third-party AI models. OpenAI faced a $5 billion loss in 2024, highlighting the challenge of sustainable revenue models in the AI industry. As AI evolves, incorporating real-time Availability, Rates, and Inventory (ARI) becomes a likely next step, mirroring metasearch advancements. Major companies are integrating AI to stay competitive, but AI's high costs could impact short-term profits. The hospitality marketing landscape is on the cusp of transformation due to AI's increasing influence.
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