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Automatic

2871 posts

Hotels leading the way in sustainable travel

🌍 Travelers in 2025 are opting for sustainable hotels, with platforms like Kind Traveler supporting local charities and StayAltered connecting them to hosts in 30+ countries. Tour operators, such as Abara with "listening tours" at the U.S.-Mexico border, and educational resources like RISE Travel Institute, are promoting responsible travel through courses and a free e-book on decolonizing travel.
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How Accor prioritizes talent well-being

🏥 On January 23, 2025, Accor highlighted the importance of well-being for employees, with 73% of people desiring balance and self-care, and over 80% of millennials weighing it heavily in job decisions. Accor's new Employee Value Proposition aims to attract hospitality talent and career changers by focusing on health, nutrition, and activity through Latin America's VivAH program. Accor is adapting workplace strategies to prioritize mental and physical health as central to the employee experience.
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Revenue from direct hotel bookings grew by 60% in 2024

🏨 In 2024, hotel websites outpaced all booking sources with an average revenue of $519 per booking, an 8.5% increase from the previous year. OTA bookings averaged $320, while global distribution systems and wholesalers, DMCs, and tour operators averaged $380 and $446 respectively. Hotel websites held a top revenue position globally, second in Ireland, Portugal, South Africa, and Spain. The SiteMinder report analyzed over 125 million bookings. Direct bookings saw travelers opting for higher value rooms and longer stays.
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The changes ahead for U.S. hotels in 2025

🏨 By 2025, the U.S. hotel industry anticipates growth in international travel, particularly from Europe, Canada, Latin America, and potentially India, while West Coast markets may struggle due to reduced Asian tourism. The year marks a shift from the boost provided by Taylor Swift's Eras Tour, with new tours by Coldplay, Ed Sheeran, and Oasis expected. Labor shortages persist post-COVID-19, and while lending is tight, investment opportunities remain.
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U.S. hotel construction reached historic highs

🏨 In 2025, the U.S. hotel pipeline reached a record 6,378 projects and 746,986 rooms, marking a 7% project and 8% room YOY growth. Under construction are 1,149 projects with 142,238 rooms, and 2,259 projects with 259,108 rooms will break ground within 12 months. Early planning stages surged with 2,970 projects and 345,640 rooms, a 15-19% YOY increase. Upper midscale hotels lead with 2,354 projects/227,845 rooms, upscale hotels have 1,471 projects/182,474 rooms, and midscale hotels hit a new record with 957 projects/80,436 rooms. In 2024, 583 hotels with 67,995 rooms were expected, and 2025 projections suggest 730 new hotels with 82,538 rooms, a 1.5% supply increase.
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Top trends shaping digital hotel marketing in 2025

📱 By 2025, AI will deeply integrate into digital marketing, elevating hyper-personalization, predictive analytics, and content creation. Global social media users increase by 5.2% annually, with an average use of 6.8 platforms monthly. Marketing for hotels emphasizes personal stories through short-form content on Instagram Reels, TikTok, YouTube Shorts, and direct booking links to boost performance metrics.
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Amex GBT unveils emissions-based pricing solution

🌍 On Jan 22, 2025, American Express Global Business Travel introduced emissions-based carbon pricing for air travel, enabling customers to use specific calculation methods for carbon fees at booking and on invoices. Amex GBT suggests the fees can support sustainability funds for initiatives like SAF, EVs, and R&D. Sanofi is already utilizing the tool to bolster decarbonization and integrate economic and sustainable practices in their travel program.
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Concur Travel takes a big step toward net-zero reporting

📊 SAP-owned provider integrates ISO 14083 certified emissions calculations into its travel and expense management solutions, a first for online booking tools. ISO 14083 offers a unified framework for calculating transportation emissions. The EU's CSRD will mandate emissions reporting for over 50,000 companies by 2025, aligning with ISO 14083. EU's Count Emissions initiative also requires displaying emissions data at the point of sale. SAP Concur Travel offers full details on its adoption of ISO 14083.
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The complex role of OTAs in hotel distribution

📌 OTAs impact hotels differently, with smaller hoteliers facing challenges like high commissions and restrictive contracts as discussed at the ASEAN Tourism Forum on Jan 22, 2025. Key issues include smaller hotels struggling with OTA costs, larger OTAs potentially undercutting competition, and the need for ongoing dialogue for fair practices and sustainable tourism growth.
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