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Automatic

2871 posts

Kayak’s ‘What the future’ report

🗺 On Jan 17, 2025, The Future Laboratory, collaborating with KAYAK, released the WTF Report based on research and insights from 9,100 individuals across 9 countries. By 2030, 66% prefer multi-city trips, 38% value flexibility, 37% want customized itineraries, and 17% use AI for planning. Social media influences 36% of travelers for inspiration, expected to grow. Travelers seek wellness amenities and eco-friendly destinations; 29% and 32% desire adaptable loyalty programs, respectively. Full details at the Financial Times.
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Five trends shaking up travel retailing in 2025

📍 A Travelport research report dated Jan 16, 2025, reveals trends that will shape the travel industry. 44% of consumers see travel companies as offenders for hidden fees, just below credit card companies at 45%. Comparing travel to fintech's streamlined services like Venmo, Monzo, and Revolut, the report suggests travel brands need agile, API-driven technology for simpler shopping experiences. Subscription models gain momentum in travel, akin to OTAs and loyalty programs. AI adoption in travel exceeds other industries, potentially impacting Google's search dominance and improving NDC management. Full report at Travelport.
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Green Lodging Trends Report 2024

🌳 In the 2024 Green Lodging Trends Report (GLTR), 20,000 hotels from 50 countries assessed their sustainability practices. Over 90% now track greenhouse gas emissions and monitor them monthly with reduction plans. Carbon credit purchase is offered by nearly 90% of hotels, but only 5% buy credits themselves. Towel reuse programs are in place at more than 90% of hotels. The biennial survey indicates a rise from 43% tracking emissions in 2022 to over 90% in 2024.
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Italy seeks to protect hotels from fake and paid reviews

📝 Italy proposes a law requiring online reviewers to show ID and proof of visit, aiming to tackle fake and paid reviews. Reviewers have 15 days to post after a visit, and businesses can request removal of false or irrelevant reviews older than two years. The Italian Antitrust Authority is responsible for monitoring and fines, but the bill lacks clarity on determining fake reviews. ????????
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EasyJet to take on Tui and Booking.com

✈ easyJet, under new CEO Kenton Jarvis, aims to transform city breaks into package holidays. As of Jan 16, 2025, city breaks make up 47% of demand, increasing from 42% post-travel restrictions but below pre-Covid levels of over 50%. Top destinations include Amsterdam, Krakow, and Paris, with a notable rise in visits early in the year. A trend toward 'small city seekers' is emerging, with travelers looking for quieter, more unique experiences. ????️
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The state of the American traveler in January 2025

💰 Survey by Future Partners in December 2024 found that 31.7% of 4,000 American travelers feel their financial situation has improved from the last year. A high travel spending sentiment is observed, with 36.9% considering it a good time to spend on travel—the highest since February 2022 at 37.8%. Americans expect to take an average of 3.9 leisure trips in the upcoming year, up from 3.5 trips the previous year.
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Travel marketers on the future of Google

📰 On Jan 16, 2025, at The Phocuswright Conference, industry leaders discussed Google's future in technology disrupting retail and search. Kristen Dalton of Tripadvisor believes Google can play a compelling role in generative search, while acknowledging competition. Noreen Henry from Sojern views Google as a constant formidable player, yet sees opportunities for others. Pablo Delgado, Mirai's CEO, notes Google faces unprecedented threats in two decades. The focus was on travel tech and Google's adaptability amidst challenges. Full story on PhocusWire.
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Phocuswright predicts steady growth for travel in 2025

🏆 Global travel market, valued at $1.61 trillion, expects 6-9% annual growth through 2026; online bookings to surge 8-12% yearly. Gross bookings to rise from $1.6 trillion in 2024 to $1.72 trillion in 2025. Online bookings predicted to hit $1.0 trillion in 2024 and $1.2 trillion in 2026, with 65% of travel bookings online by 2026. Airline revenue growth may slow to 10% in 2024, hotels to see 55% online booking market share in 2024, rising to 58% in 2026. North America to lead gross bookings with $543.8 billion in 2024, reaching $568.5 billion in 2025. UK to overtake France in gross bookings by 2025. Travelers show higher confidence in booking accommodations than transportation for the next 12 months. European leisure travel to stay robust, with many planning international trips.
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A break from the accommodation mega-sites

🏡 On January 15, 2025, travelers seeking alternatives to Airbnb and Booking.com have new options. Fairbnb, launched in Venice, lists local accommodations and donates 50% of booking commissions to community projects. Socialbnb from Cologne, Germany, connects travelers with rooms offered by social and environmental initiatives. Ecobnb showcases around 3,000 sustainable accommodations across 55 countries, requiring adherence to 10 eco-friendly criteria. These platforms aim to benefit local communities and promote sustainability in tourism.
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2024 in business travel

💲 Corporate Traveler's 2024 Year in Review reported a 9% increase in business travel for small and midsize businesses in 2023, with 625,000 trips analyzed. Domestic flights made up 80% of bookings, totaling 1 billion miles, alongside a 4% reduction in costs. Delta introduced a frequent flyer program in August. Hyatt saw record revenue in October due to a surge in business travel. The WTTC forecasts business travel to contribute $1.5 trillion in 2023, a 6.2% rise from pre-pandemic levels.
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