Hotel marketing trends to watch in 2025
12 key trends shaping the future of hospitality marketing, offering insights and strategies to elevate your brand and drive success in the year ahead Oct 25, 2024 As we approach…
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Who is loyal – the brand or the traveler?
Hotel guests are no longer passive service recipients; they now actively contribute to shaping their own experiences Oct 25, 2024 Loyalty programs, once focused on collecting points and rewards, are…
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Why it’s getting harder to fly to China
European airlines face higher costs to avoid Russian airspace, while economic slowdown and geopolitical tensions reduce business travel to China Oct 25, 2024 Flight options for American and European travelers…
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IHG sees growing business demand after solid Q3
The company reported a 2% year-over-year increase in systemwide business transient room nights, with demand expected to continue to grow through 2025 Oct 25, 2024 Overall, systemwide average daily rate…
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Travel + Leisure’s travel trends 2025
🌍 In 2025, 'bleisure travel' combines business with leisure due to hybrid work trends. Over 50% of travelers will prefer cooler destinations to escape rising temperatures. Lesser-known spots will gain popularity for responsible tourism, mitigating overtourism. Predictions were gathered from tourism experts by Travel + Leisure on Oct 24, 2024.
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More tourists on the move from vacation hubs
🏖️ Oct 24, 2024 - Travelers are shifting towards "detour destinations" like Reims, Brescia, and Waikato, as they embrace JOMO over FOMO. Expedia and Booking.com spot trends towards places like Trieste, Houston, and Sanya, anticipated to rise in 2025. Over 50% of those polled by Booking.com seek to avoid crowded tourist spots, yet prefer accessible locations, like Reims nearly 150km from Paris and Brescia an hour and a half from Milan.
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US travel industry ad spending 2024
🏖️ Oct 24, 2024, eMarketer reports that the travel industry's digital ad spending growth is projected to slow to 8.9% after a three-year surge post-2020. The industry, while the smallest among nine advertising verticals, plays a significant role in search advertising. A cyclical upturn in spending is anticipated in 2026.
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Hotel direct booking rates are stabilizing, with mobile gaining market share
📱 Direct bookings hit above pre-pandemic levels by 2024, with a shift towards mobile, now comprising 42% of online revenue. H2c's report set for October 30 release details this trend. Surveying 88 hotel chains with 3,885 hotels and 578,653 rooms, the study finds a sustainable growth trajectory from 19% in 2019 to 21% in 2023, and highlights AI's growing importance in personalization and yield management.
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Priceline’s travel trends for 2025
🌍 On Oct 24, 2024, Priceline released its 2025 Trend Report, predicting travel trends such as Awayborhoods for local living by young travelers, digital detox Flocking by Gen Z, Star Trekking to stargazing sites post-2024 eclipse, popularity in racket sports, Gap days for life experiences, Running the world through local clubs, Townsizing to small towns, and GetHerAway for mothers' self-care. Details at Priceline.
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Hilton forecasts growth in corporate transient demand through 2025
🏦 Hilton's business transient RevPAR grew 2% year-over-year in Q3, with total RevPAR up 1.4%, missing the 2-3% goal due to various issues. On Oct 24, 2024, CEO Christopher Nassetta highlighted a 5% rise in group RevPAR. He expects business demand in 2025 to surpass 2019 levels, predicting a low single-digit increase, more than 1%, with this year's growth between 2-2.5%. Hilton sees ongoing strength and resilience in the economy.
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