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McKinsey on how companies can benefit from the data dividend and become truly data-driven businesses Oct 22, 2024 As companies look to realize their data’s full potential, they’ll need to…

A select group of hotel advertisers using the enhanced data experienced “up to a 20% increase in click-through rates” in earlier tests Oct 22, 2024 Google has long allowed hotels…

To get the best return on your marketing spend, you need to understand the hotel marketing funnel and how to make it work for you Oct 21, 2024 Hoteliers who…

The company has released a report titled The Future of Food 2025, highlighting the significant influence of the Asia Pacific region on global culinary trends Oct 21, 2024 The report,…

About two-thirds of meeting planners expect to increase their budgets next year, primarily for internal meetings Oct 21, 2024 The Amex GBT 2025 Global Meetings and Events Forecast points to…

Giraffe Social Media has created an overview of the key factors that influence the TikTok algorithm, along with key usage statistics and insights Oct 21, 2024 What drives the TikTok…

By analyzing revenue, occupancy, costs and guest segments, hotels can create an effective distribution strategy Oct 21, 2024 Distribution strategies are not one-size-fits-all and require constant refinement to find the…

Shares of Expedia Group surged after the Financial Times reported that ride-hailing giant Uber was considering acquiring the travel-booking platform Oct 21, 2024 Some raised concerns about the potential size…

Booking.com’s annual Travel Predictions research shows that many travelers are looking to redefine how they experience and engage with the world around them Oct 17, 2024 Travelers in 2025 will…