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American Express reveals business travel trends

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  • 23 August 2024
📅 American Express's Amex Trendex report on Aug 23, 2024, reveals five trending U.S. business travel destinations: Princeton, New Jersey; Durham, North Carolina; Southwest Michigan; Sacramento, California; and Honolulu, Hawaii. The rise of blended business and leisure travel, particularly among younger travelers, is noted post-pandemic. Traveler comfort is increasingly prioritized, with many paying extra for enhanced experiences. AI integration in business travel is anticipated to improve operations, reduce costs, and upgrade the travel experience.
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Hoteliers explore marketing strategies for different generations of travelers

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  • 23 August 2024
📌 Baby Boomers often use Facebook and Google (80%) for online searches, while Gen Z is swayed by social media influencers and word of mouth for travel decisions. Gen Z allocates about 50% of disposable income to travel. With Baby Boomers retiring, they're redefining retirement, staying active post-retirement. (Published on Aug 23, 2024).
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Booking.com warns of up to 900% increase in travel scams

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  • 23 August 2024
🚬 OTA's Marnie Wilking reported a 500-900% increase in travel scams due to AI, with a rise in phishing over the last 18 months. At Toronto's Collision technology conference, Wilking urged the use of two-factor authentication to combat phishing. AI helps Booking.com remove fake hotels. Full story on BBC.
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There’s a boom in smaller meetings and events

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  • 23 August 2024
📌 Thousands of companies shifted to remote work, prompting changes in business travel. On August 23, 2024, it was noted that travel managers and hotels are adapting their services for in-person team meetings. Administrative assistants increasingly manage meeting logistics, and some hotels now offer a dedicated contact point for business clients' changing needs. ????
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TikTok overtakes YouTube in video marketing

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  • 22 August 2024
📱 On Aug 22, 2024, Digiday+ research revealed TikTok's dominance over YouTube in video marketing, with 67% of brands and retailers posting on TikTok compared to 60% on YouTube. Snapchat followed as the third choice at 13%.
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How to tell if your hotel booking is a scam

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  • 22 August 2024
🚬 On August 22, 2024, OTA sites like Booking.com and Airbnb face a rise in accommodation scams, with fake listings leading travelers to non-existent or unsuitable properties. Hackers also hijack hotel profiles to solicit sensitive information or payment from guests under false pretenses. Tips include verifying accommodation providers and contact details, and cross-referencing phone numbers with official websites to prevent falling victim to these scams. More details at ABC News.
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Open Table and Kayak release solo travel guide

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  • 22 August 2024
📖 Survey by Kayak and OpenTable indicates 81% of Americans dine alone, 70% travel solo. Washington, D.C. is the top U.S. city for solo travel, with Boston, Chicago, Atlanta, Salt Lake City following. Berlin leads international solo travel destinations, alongside Vancouver, Montreal, Paris, Milan. The ranking considers hotel prices, airfares, food costs, safety, attractions. Data from Aug 22, 2024, guides travelers in choosing destinations. Visit OpenTable for more.
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U.S. hotel performance for July 2024

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  • 22 August 2024
🏨 U.S. hotel industry July 2024: Occupancy 68.8% (↓0.5% from July 2023), ADR at $161.69 (↑0.5%), RevPAR $111.18 (flat). Oahu Island led Top 25 Markets with occupancy 88.3% (↑4.5%), ADR $310.46 (↑1.4%), RevPAR $274.13 (↑5.9%). Lowest occupancy in Phoenix (56.9%) and New Orleans (58.9%). Top 25 Markets outperformed others in occupancy and ADR.
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Klook expands social commerce with new TikTok integration

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  • 22 August 2024
📱 Klook integrated booking on TikTok for travel attractions on Aug 22, 2024, in Southeast Asia and Japan, capitalizing on social media as a travel inspiration source. Marcus Yong, Klook’s VP of Global Marketing, emphasizes a social-first strategy. Klook has grown notably in Taiwan, Australia, and the U.S., leading to the expansion of their Kreator program, which has over 20,000 Kreators in 16 markets since launching in 2023.
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Condé Nast Traveler gives ChatGPT access to its content

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  • 22 August 2024
📖 OpenAI partnered with Condé Nast on August 22, 2024, to access their content archive, enhancing ChatGPT and providing Condé Nast with AI tools for publishing and advertising. This deal is part of a trend of OpenAI's collaborations with publishers such as Axel Springer and The Associated Press.
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