Automatic - 10 Minutes News for Hoteliers - Page 255

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Corporate travel’s new vibe

📅 Business travel is set to reach 2019 levels in 2024, yet when adjusted for inflation, it remains 18% lower. Fewer business trips are observed in recent months relative to pre-pandemic times, with extended stays more common and an increased emphasis on traveler health. Hotels adapting to these trends have the opportunity to attract such guests, amidst a sector reshaping by corporate cost-cutting and changing industry perspectives.

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The most important room in a restaurant today is the bathroom

📷 As of August 19, 2024, restaurants globally are transforming bathrooms into social media hotspots, leveraging over 9 million #bathroomselfie hashtags on TikTok. Designers like Megan Power from Workind Studio highlight the trend of bathrooms becoming highly photographed areas that enhance customer experience and conversation. In New York's East Village, Penny's co-owner Chase Sinzer prioritizes restroom details, ensuring even the soap and candles contribute to the ambiance. ????

How to get more Tripadvisor reviews

📖 TripAdvisor prioritizes recent reviews for ranking properties. Greater number of reviews can result in a higher ranking. On August 18, 2024, it was noted that hotels with a higher rank on TripAdvisor are likely to get more bookings, as positive feedback builds trust among potential guests. For full details, visit SiteMinder.

1 min

Soft brands move into midscale

🏨 In 2024, Accor, Best Western, and Wyndham are targeting the midscale market with soft brands, capitalizing on the trend among young travelers for unique, yet affordable lodging. Wyndham is adapting to the preferences of a younger generation, Best Western is tapping into the midscale and economy segments with its SureStay Collection, and Choice Hotels offers an upscale experience through its Ascend Hotel Collection. The shift comes as demand increases for reasonably priced options with distinctive character.

1 min

Why booking direct can be more expensive

✈ On Aug 15, 2024, booking flights directly with airlines could lead to higher costs due to a trend in personalization, ancillary fees, and complex seat selection. American Airlines acknowledges significant revenue from these fees, while Expedia spokesperson Melanie Fish suggests third-party services strive to simplify the process for customers.

1 min

Adtech trends shaping the future of travel

🏆 On August 15, 2024, adtech solutions are pivotal in the travel industry's evolution, particularly in marketing strategies. These solutions utilize data analysis of travelers' searches, bookings, and social media to predict future travel plans and tailor personalized ads. Augmented Reality (AR) enhances the real-world travel experience with interactive content, while mobile ads target travelers through various planning stages. The advent of 5G technology promises to further revolutionize the industry by providing faster and more reliable connectivity for real-time content delivery.

1 min

Travel is getting more personal

🏖️ On Aug 15, 2024, AI-powered chatbots are streamlining the booking process in travel, handling flights, accommodations, payments, and baggage tracking. Personalization is key; platforms like Google Travel and TripAdvisor use machine learning to customize itineraries. AI also predicts flight prices with tools like Hopper. Operational efficiency and sustainability are improved, with initiatives like Google's DeepMind optimizing flight paths to reduce aviation-related emissions. Read more at Forbes.

1 min

Inside the rise of TikTok Travel

📱 On Aug 15, 2024, Adobe revealed that 64% of Gen Z use TikTok for search, particularly for travel inspiration and planning. TikTok's #holiday tag amassed 3 billion views in the past month, with content ranging from itineraries to dining suggestions. The platform is gaining traction with all age groups, with 92% of UK Millennials and 83% of Gen X and Baby Boomers taking action after viewing content.

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ChatGPT leads AI travel planning

🌍 In a Sainsbury's Bank Travel Money survey from Aug 15, 2024, ChatGPT emerged as the top AI travel planning tool among 2,000 UK travelers, with a 45% usage rate. Competing AI tools included Roam Around (27%), Guide.com (25%), Microsoft Copilot (24%), and Out of Office (23%). Notably, 46% of 18-24 year-olds and 43% of 25-34 year-olds are inclined to use AI for vacation planning.

Coolcation gaining traction

❄ Travelers in summer 2024 are opting for 'coolcations' with 82% considering cooler climates. Scandinavia bookings surged by 27%, while Sweden and Iceland saw increases of 47% and 49%, respectively. In contrast, Europe's hotspots like Italy only experienced a 3% rise. The data, furnished by Virtuoso, reflects a shift from traditional destinations to more temperate northern regions.

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