Booking.com’s countermove to rate parity
📈 Booking.com, on July 17, 2024, employs "algorithmic persuasion" to subtly influence hoteliers, rewarding those who comply with pricing strategies, rather than imposing penalties. This approach optimizes visibility for cooperative hotels, which could increase booking costs for non-compliant ones. The strategy's success hinges on each hotel's distribution strategy, thereby affecting their profits amidst a thriving tourism industry. Full details at [Digizando](https://www.hospitalitynet.org/opinion/4122913.html).
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