Commercial Convergence: Why the Future Hotel Won’t Have a Sales, Marketing, or Revenue Department
🏨 Hotels are evolving from departmental silos into integrated ecosystems. The shift, known as commercial convergence, combines sales, marketing, and revenue into a unified experience, emphasizing data-driven collaboration. Advanced AI tools like CRMs and predictive analytics are key, while leaders transform into "Commercial Strategists" focusing on data and empathy. Success hinges on cultural unity and cross-functional teamwork, as hotels aim to enhance guest connection and long-term loyalty, rather than just increasing bookings.
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