Automatic - 10 Minutes News for Hoteliers - Page 29

3 min

A year in review…aka. how we survived another year without losing our minds

📰 2023 taught us key lessons in the hospitality industry. Revenue management emerged as a vital skill, with AI advancing in pricing and automation. Many teams struggled with alignment despite it being the year's buzzword. Personal resilience was highlighted by a move from Germany to the UAE, facilitated by family support. A travel schedule of three weeks per month showed the significance of having a support network. As we head into the new year, remember the value of teamwork and personal connections.

1 min

The Chloe Nashville opens next month

🍴 Róbert LeBlanc and the LeBlanc + Smith team open The Chloe Nashville in Hillsboro Village the week of January 5th. This Tennessee debut includes 19 rooms, a restaurant, three bars, and a pool. Set in 1920s cottages, the hotel pays homage to Nashville's history while showcasing local cuisine and Tennessee whiskey. Chef Matt Regan leads the restaurant, with bar director Jason Sorbet crafting cocktails. Expect community events such as Artists in Residence and Songwriter Series.

Should CIOs rethink the IT roadmap?

💻 Technology roadmaps in the CIO world are now focusing on shorter, flexible planning rather than long-term horizons. AI is identified as a major disruptor in reshaping various business aspects. Key pressure points include workforce resilience, AI-driven security threats, geopolitical supply chain shocks, and failover readiness. Roadmaps should be reviewed quarterly, involve CEOs and boards, and integrate with risk management. Training and reskilling IT teams are crucial for adapting to evolving technology and threats.

1 min

How agentic AI solutions are structured

🤖 Executives are investing quickly in agentic AI, yet less than 25% understand it, risking hidden cloud costs, compliance issues, and poor talent choices. Unlike chatbots, agentic AI is an orchestrator breaking tasks into sub-agents, like a triaging nurse in an emergency room. Leaders must comprehend its architecture to mitigate risks and control outcomes, as adoption is outpacing understanding. Effective governance is crucial for reducing costs and risks associated with agentic AI.

5 min

AI is Becoming the Consumer: What Travel & Hospitality Brands Need to Know Now

🚀 Accenture's report surveyed 18,000 people across 14 countries, revealing 36% of active AI users consider AI a "good friend." Among them, 94% seek personal development advice from AI, and 87% seek relationship advice. AI influences purchasing for 50% of users and is the second-highest source of recommendations. 75% are open to AI personal shoppers. AI-driven consumer engagement challenges brands to optimize for AI discovery, create AI-first experiences, and build emotional value.

6 min

Hoteliers, Stop Fearing AI – You’re Missing the Real Opportunity

🏨 In the hospitality sector, AI is transforming guest experiences, evidenced by Bay Gardens Resorts in Saint Lucia using AI chatbots for customer service. These tools manage routine tasks, enabling staff to focus on personalized service, crucial amid global staffing shortages. AI's financial accessibility now benefits smaller hotels, with cloud solutions making it feasible. The Caribbean Hotel and Tourism Association offers an AI guide, encouraging ethical, gradual adoption to enhance human-focused hospitality.

2 min

The Front Office Manager AI Playbook and Toolkit

🌐 Pertlink Limited, founded on October 23, 2000, focuses on AI in hospitality. Located in Hong Kong, the company offers a Front Office Manager AI Playbook enhancing guest experience, revenue, staff empowerment, and operational efficiency. The playbook includes a rollout framework and prompts, requiring no technical skills. It aims for effective AI use beyond hype, supporting service recovery and training while maintaining human interaction. Terence Ronson serves as Managing Director.

2 min

Thailand Launches “Travel Green Thailand” to Promote Responsible Travel

🌍 In mid-December 2025, the Tourism Authority of Thailand launched TravelGreenThailand.com to promote sustainable travel. Hosted alongside the September 2025 Tourism Cares Global Meaningful Travel Summit, the platform offers eco-friendly guides, green accommodations, and cultural itineraries. It aims to boost demand for eco-certified services. GCSTIMES, active since 2011, supports over 100,000 hospitality groups in 140 countries with sustainable solutions through centers in China, the US, UAE, France, and Australia.

2 min

The Hotel Media Review of 2025 – Zeitgeist of the Hotel Industry — Soler & Associates | Marketing Hotel Technology

🗺️ Booking.com retained its top position for the third consecutive year, driven by product expansion and dominance in demand control. Google's AI advancements secured its second place, despite fears of traffic loss. Marriott, now third, climbed due to brand expansion and strategic partnerships. Airbnb's slight rise is linked to product reinvention and lifestyle focus, though its strategy remains unclear. Expedia, fifth, concentrates on platform consolidation and B2B tech, focusing on optimization over innovation.

6 min

The 2025 Zeitgeist of the Hotel Industry

📈 AI, hotel trends, and guest experience topped the 2025 hotel zeitgeist. Market performance data, macro uncertainty, and AI integration into systems dominated discussions. Booking.com led for the third year, followed by Google, Marriott, Airbnb, and Expedia. Headlines focused on AI's impact on search and planning, and the role of OTAs. Guest experience remained essential, while brand discussions centered on expansion and strategy. Notably, social media's presence declined, indicating shifting industry priorities.

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