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Snowy destinations lead holiday hotel demand

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  • 19 December 2025
❄️ Dec 19, 2025, global hotel performance stays robust with hotel occupancy up 0.5% year-over-year. Tromsø, Norway's occupancy hits 93%, leading the shift toward winter destinations. Meanwhile, the Caribbean, Aruba, and Ko Samui remain popular. Curaçao's occupancy grew by 11%. Waikoloa, Hawaii boasts the highest ADR, while Cairns offers the lowest rates. Global hotel revenue for Christmas and New Year is set to reach $7.4 billion, with New York generating the most revenue.
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Why Booking and Expedia are becoming AI’s preferred travel partners

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  • 19 December 2025
🛅 Dec 19, 2025: AI is reshaping hotel bookings, strengthening the role of OTAs like Booking Holdings and Expedia. These platforms, due to their extensive inventory, remain vital for AI-driven booking tools. Despite AI advancements, OTAs maintain a strategic advantage with their robust data handling and support systems. The landscape may intensify competition and costs for hotel visibility, while distribution power could centralize. Trusted content and reviews remain crucial for AI visibility. Source: BTIG analyst Jake Fuller.
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Google AI overviews change how guests discover hotels

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  • 19 December 2025
📈 Dec 19, 2025, Google’s AI Overviews reshape travel research, impacting hotel visibility and increasing search costs. Hotels face fewer organic clicks and rising paid search costs due to Google's deeper involvement in the discovery journey. As a result, hotels must enhance branding, direct channels, and diversify marketing beyond search, focusing on brand strength, loyalty programs, and metasearch. The shift emphasizes long-term value and direct relationships over short-term acquisition costs.
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Airline impostor scams exploit digital gaps and traveler stress

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  • 19 December 2025
🛩 Dec 19, 2025, global issue: airline business-impersonator scams surge during high-stress flight disruptions. Fraudsters, using fake customer-service numbers and AI tools, exploit search ads to extract payments and data. Regulatory data shows a significant yearly increase in scams and losses. Complex customer service and over-reliance on automation push travelers to unsafe channels. Prevention now focuses on travelers verifying official sources, with clear communication reducing risk. Source: Bloomberg.
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Set-jetting emerges as a demand driver for hotels

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  • 19 December 2025
📺 Dec 19, 2025: Set-jetting, where TV shows and films inspire travel, influences nearly 30% of travelers’ destination choices. Hotels and destinations featured in popular media see search and interest spikes of 65% to over 400%. Global streaming platforms boost visibility and demand, making hotels primary attractions and enhancing long-term brand value. Social media further amplifies exposure, turning guest content into extended marketing opportunities. ????✈️
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OpenAI opens ChatGPT to third-party travel apps

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  • 19 December 2025
🌎 Dec 19, 2025, OpenAI launched a new in-chat app marketplace within ChatGPT, enabling travel brands to submit chat-native apps. Previously exclusive to Booking.com and Expedia, this now broad platform allows any approved developer to list their apps in a centralized directory, accessible across devices. Despite the innovative model with Stripe-powered checkout, travel transactions still direct users elsewhere for completion. The focus shifts to AI-led conversations, where travel brands compete for planning attention.
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Elevating the Guest Journey: deLuna Hotels Taps Canary Technologies for Seamless Stays

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  • 18 December 2025
📱 December 18, 2025, San Francisco — deLuna Hotels partners with Canary Technologies to enhance guest experiences using AI. With over 25 years of family ownership, deLuna leverages Canary’s Guest Management Platform for real-time AI communication and mobile workflows. The technology supports multilingual responses and seamless check-in/out processes, enhancing satisfaction. Canary’s solutions serve 20,000 hotels in 100+ countries and have been recognized by HotelTechReport and Fast Company.
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Cloudbeds Partners with Traversing.ai to Deliver AI-Powered Guest Communication and Review Management to Hotels Worldwide

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  • 18 December 2025
💻 Cloudbeds, December 18, 2025, forms a strategic partnership with Traversing.ai, enhancing hotel communication and review management. This integration offers AI-powered automation, boosting guest communication, and reducing response times. Hotels see up to a fourfold increase in direct bookings. By centralizing reviews, guest satisfaction and loyalty improve. Sebastien Leitner and Blaire McCoy highlight the partnership's focus on seamless, meaningful communication. Available worldwide, this tool empowers hotels to automate inquiries and enhance guest experiences.
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Valencia Hotel Collection Announces the Closing of Tyler Hotel Partners, LP, Formed to Build a New Hotel on the Square in Downtown Tyler, Texas

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  • 18 December 2025
🏨 Valencia Hotel Collection acquires property in downtown Tyler, Texas, to build Hotel Blackstone, reimagining the historic Blackstone Hotel. Originally opened in 1922 and demolished in 1985, it will reopen as a boutique hotel with 144 guestrooms and 5,700 sq. ft. of event space. Positioned at Broadway and Ferguson Streets near Smith County Courthouse, construction starts post-design approval. Hotel Blackstone aims to boost Tyler’s economic growth, blending Art Deco with East Texas charm.
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Fairmas Partner Updates 2025

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  • 18 December 2025
📈 Fairmas expands its integration capabilities in 2025 with over 200 systems, including PMS, ERP, RMS, and DMS. New one-way interfaces have been established with GMS Felix, Cloudbeds, FLYR Hospitality, and NewHotel PMS Cloud. Two-way interfaces are in pilot with Lighthouse and Hotellistat. A new API with NetSuite enhances financial accuracy. Fairmas aims to streamline hotel operations, finance, and revenue management, supporting long-term profitability through automated data processes.
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