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  • 2 min

Corporate travel rebounds as a growth engine for 2026

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  • 11 December 2025
💰 Dec 11, 2025: In the report "The State of Corporate Travel & Expense 2026" by Skift and Navan, 90% of business travelers view trips as essential, emphasizing deal-making and client relations. Seventy-four percent of managers anticipate more team trips, benefiting hotels with meeting spaces. Only 43% of travelers feel supported during issues, while fewer than 40% utilize real-time data for improvements. AI and NDC are enhancing booking experiences, underscoring the need for hotels to adapt with better data usage and service quality.
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AI steers travelers toward lower-impact choices

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  • 11 December 2025
🗺️ Dec 11, 2025: AI is rapidly becoming the key tool for trip planning, especially among Millennials and Gen Z. Tourism boards in places like Mammoth Lakes and New Zealand are using AI for marketing. This trend enables cost-saving by predicting price fluctuations and identifying hidden fees. AI’s environmental optimization features support sustainable tourism. However, concerns arise around data privacy, job impacts, and reduced human interaction. Balancing AI integration with human touch remains crucial.
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Hotels face a more fragmented marketplace in 2026

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  • 11 December 2025
🗺 Dec 11, 2025, Phocuswright's report projects global travel bookings at $1.67 trillion for 2025, driven by strong APAC demand and digital bookings. The Asia-Pacific region leads growth due to increased intra-regional travel and rising disposable income. Short-term rentals and AI-powered planning tools intensify competition, requiring hotels to enhance experience and pricing strategies. With evolving guest expectations, hotels must leverage granular market intelligence to navigate this increasingly complex distribution landscape.
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Google unifies search and chat in mobile AI

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  • 11 December 2025
🌐 Google is testing a new mobile feature as of December 11, 2025, integrating AI Overviews with AI Mode, enhancing travel planning within their platform. This feature, powered by Gemini, provides real-time data, promoting direct bookings and reducing third-party referrals. Over 2 billion users are engaging with these AI Overviews monthly. Travel brands must adapt to this AI-centric approach, as fewer clicks might lead to higher-quality traffic, benefiting data-rich companies.
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Serious about reducing marketing costs in 2026? Start here.

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  • 10 December 2025
💸 In 2026, Tambourine offers cost-saving strategies for hotels to reduce marketing and distribution expenses. Hotels can upgrade to Tambourine One at no additional cost, eliminating booking engine and transaction fees, thus saving thousands annually. Native personalization tools are included, reducing the need for costly third-party services. Customers can opt for full accessibility protection without extra overlay costs. Additionally, unlimited website updates are provided, eliminating hourly charges, resulting in smarter marketing and reduced annual costs.
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  • 3 min

Canary and Wyndham Roll Out AI Voice Globally

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  • 10 December 2025
📱 December 10, 2025, San Francisco: Canary Technologies partners with Wyndham Hotels to globally launch AI Voice technology across 8,300 hotels in 100 countries. Wyndham, serving 130 million guests annually, tested this system in 700 hotels, finding it ensures 100% call response, reducing missed bookings. AI Voice integrates with existing Canary solutions for seamless guest interaction, boosting revenue and service efficiency. Canary supports over 20,000 hotels worldwide, recognized as a top innovator in hospitality tech.
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  • 5 min

The smarter way to hire staff: rethinking hotel recruitment

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  • 10 December 2025
📊 In the past year, Mews received 50,000 applications for a few hundred jobs, while hospitality faces a 70-80% turnover rate. Costs to cover operational gaps can reach hundreds of thousands annually. Hotels need strategic recruitment, focusing on employer branding and pay transparency. Social media can offer cost-effective applicant sourcing. Mews, with 12,500 customers in 85+ countries, was named Best PMS (2024, 2025) and raised $410 million to enhance hospitality.
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Hotels must embrace MCP to stay competitive in the age of AI assistants

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  • 3 December 2025
📱 Dec 3, 2025: Hotels face a new challenge as conversational AI assistants begin dominating travel planning. The Model Context Protocol (MCP) could redefine hotel distribution by acting as a "bridge" for verified data, enabling AI bookings. MCP could replace inaccurate third-party data and relies on booking engines for real-time information. Implementing a centralized database is crucial for this AI-driven future. Some AI assistants already support MCP, offering a competitive edge for early adopters.
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AI moves into the front seat of trip research

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  • 3 December 2025
🌎 Dec 3, 2025, United States: Generative AI tools, including ChatGPT and Google's AI search, shape travel planning. Nearly 40% of travelers have used AI for trip research, an 11-point increase over the past year. Millennials lead this trend, while Gen Z prefers social media. AI-using travelers typically have higher incomes and spend more on travel. Although traditional search and peer reviews still dominate, AI now rivals traditional travel content in influence.
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When OTAs fail travelers

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  • 3 December 2025
💸 Dec 3, 2025, booking platforms present risks for travelers as algorithmic pricing and limited safeguards allow confirmed reservations to be canceled or repriced, especially during high-demand events. Hidden risk transfers onto travelers result in significant financial strain, with rooms costing several times more. Consumers face weak protections and must often escalate issues for resolution. Experts advise documenting bookings and using credit cards with strong dispute rights. Major sites may only honor rates after media involvement.
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