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Mastering hotel distribution in an era of regulatory gaps and AI disruption

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  • 3 December 2025
🏨 Dec 3, 2025, the HSMAI Europe roundtable reveals key insights into the hotel industry: OTAs maintain implicit power without formal parity clauses, impacting rate competitiveness. Booking.com faces gatekeeper obligations, unlike Expedia, due to quantitative thresholds. AI platforms risk commoditizing hotels, prioritizing price over brand. Social platforms like TikTok and Instagram emerge as direct booking channels. Hotels in mature markets, such as Mallorca, show better OTA balance, highlighting the need for disciplined channel management and direct booking strategies.
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When OTAs fail travelers

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  • 3 December 2025
💸 Dec 3, 2025, booking platforms present risks for travelers as algorithmic pricing and limited safeguards allow confirmed reservations to be canceled or repriced, especially during high-demand events. Hidden risk transfers onto travelers result in significant financial strain, with rooms costing several times more. Consumers face weak protections and must often escalate issues for resolution. Experts advise documenting bookings and using credit cards with strong dispute rights. Major sites may only honor rates after media involvement.
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AI moves into the front seat of trip research

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  • 3 December 2025
🌎 Dec 3, 2025, United States: Generative AI tools, including ChatGPT and Google's AI search, shape travel planning. Nearly 40% of travelers have used AI for trip research, an 11-point increase over the past year. Millennials lead this trend, while Gen Z prefers social media. AI-using travelers typically have higher incomes and spend more on travel. Although traditional search and peer reviews still dominate, AI now rivals traditional travel content in influence.
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Shiji named a 2025 Geo and Global AWS Partner Award Finalist

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  • 2 December 2025
💻 Shiji, headquartered in Atlanta, Georgia, was named a finalist for the 2025 Geography and Global AWS Partner Award on December 2, 2025. The award acknowledges AWS partners excelling in innovation and customer solutions. Shiji, with over 91,000 hotel clients and 5,000 employees globally, was recognized for its use of AWS to enhance hospitality technology, such as Daylight PMS and Reviewpro Reputation, improving operational efficiency and guest experiences. The awards, reviewed by Canalys, emphasize customer success.
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Anticipating the Surge: How Hospitality America is Positioning for the 2026 FIFA World Cup

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  • 2 December 2025
🏆 North America will host the 2026 FIFA World Cup, described as the "largest World Cup in history," impacting 16 host cities with a visitor surge. Starting December 5, 2025, demand will spike due to team draws. ADR is expected to rise 20%-45%, with occupancy up 5-15 percentage points. Kansas City, Miami, and other cities will see significant revenue increases. 18% of U.S. fans plan road trips. Hospitality America implements strategies for rate integrity and regional compression forecasting.
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Unlocking the power of mobile ordering: IRIS reveal revenue and efficiency insights from 4 million orders

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  • 2 December 2025
📱 IRIS reported a 42% year-on-year increase in mobile orders, processing over 4 million orders annually across 2,000 hotels worldwide. The largest mobile order was over $1,500, and a hotel processed more than 8,000 orders in a month. The biggest day for revenue was February 15, while the second was August 30. Guest wait times reduced by 10 minutes, boosting efficiency. Popular items include burgers and coffee, with mobile ordering in countries like the USA, UK, and Australia.
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AI Users Need Agency, Not Agentic

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  • 2 December 2025
💻 Hospitality industry embraces collaborative AI over autonomous systems. Collaborative AI empowers teams, enhancing decision-making with data without replacing human insight. In pricing, AI enables rate testing, strategic alignment, goal prioritization, and adaptive learning. Effective AI should enhance user agency, not enforce rigid standards. This approach boosts efficiency, predictability, and resilience. TakeUp offers AI-driven revenue optimization for hospitality, integrating with property management systems to enhance profitability and efficiency.
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Marriott International Celebrates 700th Property in Asia Pacific excluding China with the Opening of Legacy Mekong, Can Tho, Autograph Collection in Vietnam

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  • 2 December 2025
🏨 Marriott International celebrates its 700th Asia Pacific property, excluding China, with the Legacy Mekong, Can Tho, Autograph Collection in Vietnam's Mekong Delta. With 30 properties in Vietnam and 50 in development, Marriott taps into the country's dynamic market, which saw 17 million international visitors in the first 10 months of 2025, marking a 21% increase from the previous year. The resort features 86 bungalows and villas, emphasizing cultural and natural experiences.
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Ginger Marks Its Foray into Meghalaya

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  • 2 December 2025
🏨 Indian Hotels Company (IHCL) announced the signing of a new 90-key Ginger hotel in Shillong, marking the brand's debut in Meghalaya. The hotel will include a Qmin restaurant, stylish bar, meeting room, and fitness center. Shillong, known for its Khasi culture and sites like Umiam Lake, will host the new hotel, which becomes IHCL's third in Meghalaya. Mr. Khongsngi, a local real estate developer, is involved.
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RIU Awards USA & Canada Celebrates its Eighth Edition in Mexico

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  • 2 December 2025
🏆 RIU celebrated the 8th RIU Awards at Riu Palace Pacifico, Riviera Nayarit, Mexico, honoring top travel agents from the USA and Canada. In 2024, RIU hosted 6.7 million guests and employed 38,055 people. The event featured 90 attendees and highlighted agency achievements: The Travel Agent Next Door and Inteletravel were top hosts. Founded in 1953, RIU has 98 hotels across 21 countries, ranking 40th globally and 4th in Spain by room count.
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