Automatic - 10 Minutes News for Hoteliers - Page 62

1 min

Small hotels, big advantage with AI

💻 Dec 2, 2025: Independent hotels can outpace large chains by leveraging agility in adopting AI tools, free from corporate constraints. They enhance visibility with AI-driven search, boost efficiency through AI assistants, and refine pricing using AI tools. Protecting data with business-grade subscriptions is crucial. A four-step adoption path aids modernization: visibility checks, operational automation, secure upgrades, and specialized platforms. This enhances operations, pricing, and marketing with minimal investment. Read more at [Hotel Dive](https://www.hoteldive.com/news/hotel-brand-artificial-intelligence-marketing/806635/).

How AI-driven content will evolve in 2026

???? Dec 2, 2025, Forrester’s 2026 outlook: Hotels must integrate practical AI for marketing efficiency, personalization, and communication. A shift to real-time, personalized content using modular prompts is crucial. Automation will streamline content operations, and hotel tech vendors may reduce AI agent rollouts. Emerging roles will ensure brand consistency and accurate multilingual content. Trust and short-form videos are key, with human-verified content boosting competitiveness.

2 min

Here’s what they do not teach you in hospitality schools, and it’s exactly why so many people walk into this industry with zero understanding of what actually creates loyalty, revenue, and… | GABRIEL Octavian ARDELEAN | 21 comments

🏨 Hospitality schools often overlook practical skills crucial for creating loyalty and revenue. Key neglected skills include reading body language quickly, selling without pressure, and utilizing emotional intelligence. Other essential skills involve anticipating needs, maintaining calm under tension, creating micro-magic moments, solving problems gracefully, adopting an owner’s mindset, understanding guests via social media, and continuous learning. As AI and automation grow, emotional and intuitive skills will differentiate elite professionals from the average.

5 min

BTO 2025, Florence: Zero Click, Zero Friction. A New Grammar for Hospitality.

🌐 BTO 2025 in Florence gathered digital tourism experts. The “Zero Click, Zero Friction” session featured Romy Abbrederis, Simone Puorto, and Alessio Re. Highlight: over 60% of searches end without a website click. They discussed hotel industry challenges, emphasizing real-time digital integration. Romy Abbrederis promoted automation through Lobby, while Alessio Re and Simone Puorto introduced Elegia, an AI orchestrator. They concluded that hotels must modernize systems now to remain relevant.

4 min

HCN to Showcase Breakthrough Business Model at Nevada Hotel & Lodging Assn. Tech Conference

📱 HCN is unveiling its innovative, no-cost tablet technology for hotels at the Nevada Hotel & Lodging Association Technology Conference on December 3 in Chicago. This model, supported by ad revenue, offers free hardware, software, and maintenance. Acquiring Crave Interactive, HCN now delivers advanced guest personalization, AI concierge services, and broad tech integrations. Attendees can explore multilingual voice-enabled AI, in-room tablet synchronization with mobile devices, and unique media and dining features at the event.

3 min

The Highly Anticipated Limelight Mammoth Officially Opens, Ushering in a New Era of Laid-Back Mountain Luxury in the Eastern Sierra

🏖️ Limelight Mammoth, a new Aspen One hotel, opens in California's Eastern Sierra, inviting guests to its sustainable basecamp. This modern luxury hotel offers 149 rooms, 25 suites, and 15 private residences. A members-only Mammoth Lakes Mountain Club is introduced, providing exclusive amenities. The all-electric hotel emphasizes sustainability, incorporating reclaimed materials and EV stations. Limelight Live's grand opening on December 12 will feature performances by Fitz and The Tantrums and Two Feet.

1 min

NoMad Las Vegas Set to Rebrand into The Reserve at Park MGM

🏠 MGM Resorts International will rebrand NoMad Las Vegas to The Reserve at Park MGM, effective December 17. The property features 293 rooms. Venues will be renamed: NoMad Pool to The Terrace Pool, NoMad Library to The Library, and NoMad Bar to The Reserve Bar. By early 2026, The Reserve will join Marriott Bonvoy's Autograph Collection, allowing members to book through Marriott.com and earn points. This addition makes MGM Collection with Marriott Bonvoy span 13 destinations on the Las Vegas Strip.

5 min

The 2026 Hotel Marketing Playbook: Trust-led Multichannel Growth (TMG)

📈 In 2026, hotels should adopt the Trust-led Multichannel Growth (TMG) approach to enhance digital marketing. The TMG focuses on trust, authenticity, and leveraging social media for brand equity and precise targeting. Key insights include Booking Holdings' $457M writedown due to Google's AI-driven shift, and Trivago and Tripadvisor's brand value drop. AI aids in content syndication and trust scaling. The TMG approach balances short-term performance with long-term brand growth, driven by trust and natural traveler behavior alignment.

2 min

Mandarin Oriental, Vienna Is Now Open

🏨 Mandarin Oriental opens in Austria, marking its Vienna debut in the UNESCO-listed First District. Located on Ringstrasse, the hotel features 86 rooms and 52 suites. Originally a 20th-century courthouse designed by Alfred Keller, it's now reimagined by Goddard Littlefair. Under Chef Thomas Seifried, four dining venues blend Austrian heritage with global flavors. The spa integrates local culture with Asian therapies. Guests are welcomed with the "Be the First to Stay" package.

Whitbread secures prime mid-town site for new hub by Premier Inn

📋 Whitbread PLC, the UK's largest hotel company, purchased Victory House (30-34 Kingsway, WC2) in Central London from a private overseas investor for an undisclosed sum in 2025. This is Whitbread's fourth major investment in Central London this year, totaling over £100 million, adding nearly 1,000 bedrooms to its pipeline. The 1920s office building will be converted into a 200-bedroom hub by Premier Inn hotel, with plans to secure possession in April 2026.

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