Performance Max (PMax) Campaigns: The Automated Future of Google Ads
💻 Google’s Performance Max (PMax) campaign type optimizes ad delivery across Google channels, without needing keywords. Advertisers provide creative assets and audience signals, while Google’s AI manages targeting and bidding. Requirements include conversion goals, 20 images, and 1 YouTube video. PMax risks include campaign cannibalization and conversion attribution issues. Google has improved features with negative keyword limits now at 10,000, and better search terms and asset reporting. PMax benefits from a consistent budget and a 3-month test period.
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