The future of wellness economy: five dimensions shaping hotel strategy
🏨 Nov 26, 2025—Hotels globally are redefining experiences and revenue models as wellness becomes a core guest expectation. McKinsey highlights five dimensions shaping the wellness economy: physical health, mental balance, appearance, sleep quality, and nutrition. Guests prefer personalized wellness options and are willing to pay more for tailored services. Technology, including wearables and AI, enhances these offerings. Wellness integration into everyday hotel experiences can boost loyalty, repeat business, and create new revenue streams.
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