Automatic - 10 Minutes News for Hoteliers - Page 76

2 min

Hotels rethink pricing around total guest value

💸 Nov 24, 2025, hotels worldwide are shifting focus from merely filling rooms to maximizing total guest value and ancillary spending. Revenue managers now use diverse data sources, such as airline searches and spa bookings, to inform pricing strategies. This change elevates revenue managers to strategic roles collaborating across marketing, sales, and operations. Integrated data systems support this evolution, replacing manual forecasts with advanced analytics and machine learning for holistic revenue management. Read more on this transformation at Skift.

2 min

From search to source: How AI reshapes hotel visibility

💻 Nov 24, 2025, in Singapore: At the HICAP conference, hotel leaders discussed the shift towards AI-driven discovery, emphasizing its role over traditional search methods. Hotels face a pivotal 12 months to adapt, focusing on data control, personalization, and operational efficiency. AI's influence will depend on customer data ownership, impacting hotel visibility. Aggregated loyalty platforms and AI-driven engagement are crucial for competitive positioning. Organizational commitment to data and AI integration is essential to stay relevant and reclaim discovery influence.

2 min

Hotels face rising costs for direct bookings

📈 Hotels face increased guest acquisition costs due to privacy restrictions and transparency standards as of November 24, 2025. Privacy rules hinder tracking, while rising media costs boost cost per acquisition. Regulations like third-party cookie loss demand strategic shifts towards first-party data, SEO, and compliance. The Cendyn report highlights that hotels must adapt to a more regulated marketing environment, focusing on direct engagement and channel consistency to maintain trust and manage costs effectively. Read Cendyn's full report for more insights.

1 min

BCD forecasts firm hotel rate growth as shifting demand reshapes 2026 pricing

📈 Nov 24, 2025: BCD Travel’s 2026 outlook highlights global hotel ADRs rising by 4.9%, outpacing airfare increases. While upscale and luxury hotels benefit from strong corporate and event demand, leisure demand softens, especially in the U.S., leading to only 2% ADR growth there. The Middle East and Latin America lead ADR growth with 8.2% and 6.4% increases. Europe, Africa, and Asia exhibit moderate growth, while North America and the Southwest Pacific lag with 2.2% and 2.6% growth.

3 min

AI-driven booking could become costly for hotels

🛅 Nov 24, 2025, ChatGPT partners with Booking.com and Expedia, sidelining direct hotel integration due to AI query loads and fragmented room data. OTAs gain leverage as hotels lose visibility and control, facing rising acquisition costs (up over 30%). AI-driven distribution may introduce new fees, increasing expenses for hotels. To compete, hotels must modernize data and booking strategies. AI simplifies travel planning but complicates supplier economics, posing challenges for hotels unless they adapt quickly.

Barry Diller returns after 20 years! Hear what he says at The #Phocuswright Conference 2025

📁 Barry Diller, chairman and senior executive of IAC and Expedia Group, makes his return to Phocuswright after 20 years. He discusses the significant transformations within the travel and media industries, emphasizing the importance of adapting to technological changes. Diller highlights the necessity for bold moves to stay competitive as the industry playbooks are continually evolving. His insights come at a pivotal time for both industries.

1 min

Social Search, Viral Inspiration with Reddit, TikTok, YouTube – The Phocuswright Conference 2025

📰 Platforms like YouTube, TikTok, and Reddit are revolutionizing travel planning by compressing the journey from inspiration to booking. TikTok is piloting hotel bookings, while creator-driven content is influencing destination demand. Social media's impact is rapidly changing the travel industry, and travel sellers need to adapt to capture the next wave of travelers.

5 min

U.S. Companies with Strategic Business Travel Management Can Outperform Peers by Up to 30% in Revenue, According to New GBTA and ASTA Business Travel ROI Study

📈 U.S. companies with strategic business travel programs can see up to 30% higher revenue, according to a study by GBTA and ASTA. Analyzing data from 3,200 firms across 17 industries, it shows a 1% increase in travel spending leads to a 0.20% revenue rise. Larger firms, with over 1,000 employees, spend $2.4 million on travel, benefiting from economies of scale. Industries like utilities and healthcare show high per-employee travel spend, while rigid travel policies may limit returns.

7 min

A New Analytic for Hotel Restaurant Real Estate: Transitioning Square Footage into Signature Experiences

🍴 Hotel food and beverage (F&B) remains a major revenue source, with luxury properties making up about one-third of total hotel revenue. Post-pandemic, 2024 F&B revenue is 81% of 2019 levels, after inflation. Labor costs rose nearly 15% in 2024, affecting margins. Innovative F&B strategies, like those at Wind Creek Chicago Southland, emphasize creating distinctive dining experiences with renowned chefs like Fabio Viviani. Hotels must optimize real estate for F&B to boost revenue, using creative, data-driven approaches.

3 min

European destinations endorse Reykjavík declaration to put communities at the heart of Europe’s tourism future

🌏 National Tourism Organisations of Europe adopted the Reykjavík Declaration at the European Travel Commission’s 110th General Meeting in Iceland. The Declaration emphasizes people-centred tourism, with 80% of Europeans happy to welcome visitors. Six guiding principles include community focus and innovation. Eduardo Santander and Arnar Már Ólafsson highlighted tourism's role in community enhancement. Established in 1948, the European Travel Commission strengthens Europe's sustainable tourism development. The declaration aims to balance growth and promote community well-being.

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