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How AI-Driven Search, Connected Media, and Real-Time Intelligence Will Drive Direct Bookings in 2026

📅 In 2025, Google integrated AI into Search, Ads, and Analytics, altering hospitality marketing by 2026. Hotels must now maintain relevancy and accuracy across AI-driven platforms to secure bookings. With 27% of global users employing ad blockers, the strategy involves blending paid and organic approaches for visibility. AI-driven discovery and content freshness are key to gaining trust. Milestone supports over 2,000 companies, facilitating 300 million website visits and 3.7 billion local searches annually through its digital platform.
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L’Aventure opens the doors of its hotel in Paris on February 9, 2026

🏨 The Beaumarly Group, led by Gilbert and Thierry Costes, will open L'Aventure on February 9, 2026, near the Arc de Triomphe in Paris's 16th arrondissement. The venue features a restaurant, club, and a 15-room hotel, designed by Martin Brudnizki and Vincent Darré. The restaurant operates from 12:00 p.m. to 11:00 p.m. The club hosts up to 150 guests, while the restaurant accommodates 200 guests for events. Notable DJs include Honey Dijon and DJ Tennis.
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RIU Opens Its Second Hotel in London

🏨 RIU Hotels & Resorts expands in London with the opening of Hotel Riu Plaza London The Westminster, adding to its RIU Plaza portfolio. This follows the July 2023 opening of Hotel Riu Plaza London Victoria. The Westminster location, featuring 464 rooms, is just a minute from the River Thames and key landmarks. Originally built in 2003, it was renovated in 2021. RIU is growing its urban portfolio, now at 13 properties, with plans for further expansion.
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Moving Past ROAS as Marketing KPI

📈 Travelers spend up to 45 days planning trips, engaging with 277 pages or 303 minutes of content. Marketing should focus on inspiration, research, and booking phases—not just booking, which is only one day. Full-funnel strategies boost brand.com contribution by 8-10% and reduce OTA reliance. Ads at booking stages have a 7% recall rate. AI tools are reshaping travel planning, requiring Generative Engine Optimization. Aligning marketing and revenue management enhances influence over booking and planning windows.
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Why 2026 Will Force a Redesign of Pay, Incentives, and Performance Expectations

💸 Wage pressures, pay transparency laws, and competition are reshaping hospitality compensation. By 2026, outdated bonus and incentive plans must align with new metrics like guest satisfaction and team retention. Pay transparency is now a competitive edge, not just compliance. Data-driven pay band adjustments are crucial to address wage compression. A total rewards approach—combining salary, incentives, and growth opportunities—is essential for attracting and retaining talent in the evolving hospitality landscape.
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HARBR. Hotel Heilbronn, a member of Radisson Individuals: Contemporary Comfort in a German Wine Region

🏨 Radisson Individuals expanded in Baden-Württemberg with HARBR. Hotel Heilbronn, located in Heilbronn's Zukunftspark district along the Neckar River. The hotel features 127 rooms, including 15 long-stay apartments. Dining options include the "Living Room" restaurant and "Spelunke" bar. Amenities include a fitness studio, sauna, rooftop terrace, and two meeting spaces: a 46 m² boardroom and a 22 m² breakout room. Additional facilities are available at the nearby WTZ Conference Center.
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HARBR. Hotel Konstanz Joins Radisson Individuals near Lake Constance

🏨 Radisson Individuals adds HARBR. Hotel Konstanz in Baden-Württemberg, Germany, near Lake Constance. Featuring 76 rooms, the hotel offers modern amenities like mobile key access. Guests can enjoy local and international breakfast options, à-la-carte meals in the "Living Room" restaurant, and drinks at the "Spelunke" bar. Bicycles, parking, and EV charging stations are available. The hotel partners with Bodenseeforum Konstanz for events. ???? Address: Hans-Sauerbruch-Straße 2, 78467 Konstanz, Germany. ???? +49 7531 9424610.
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WorldHotels™ Accelerates Growth Across Its Portfolio

🏨 In 2025, WorldHotels, based in Phoenix, Arizona, expanded with nearly 100 new hotels across 12 countries and initiated WorldHotels™ Residences. The luxury travel industry is expected to hit $1.7 trillion by 2032. New projects include Essensia Sky and Parkway Saigon WorldHotels Residences, Asheville River Cabins, The Lodge at Pico Bonito, and Marangatu Luxury Hotel. In 2026, around 40 additional hotels are in development, featuring branded residences, glamping, and wellness offerings.
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U.S. hotel results for week ending 3 January

🏨 The U.S. hotel industry saw a boost from December 28, 2025, to January 3, 2026, with occupancy at 50.5% (+4.4%), ADR at $175.47 (+3.4%), and RevPAR at $88.65 (+7.9%). Minneapolis led in occupancy growth (+14.9% to 42.7%), while Miami saw significant rises in ADR (+17.1% to $383.32) and RevPAR (+26.4% to $337.51). In contrast, Tampa's occupancy dropped by 15.2% to 65.8%, with RevPAR declining by 19.4% to $112.70.
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Shiji expands F&B technology footprint in Singapore with Infrasys POS deployment at MICHELIN Bib Gourmand Restaurant Chen’s

📈 Shiji deploys Infrasys POS at Chen’s restaurant in Singapore, a Michelin Bib Gourmand winner from 2019 to 2023. The system supports Chen’s high footfall with fast, accurate service and seamless communication. Key features include real-time updates, centralized reporting, and API integrations. Wayne Teoh, General Manager, notes improved efficiency during peak times. Shiji serves over 91,000 hotels globally, with 5,000 employees, providing technology solutions for hospitality and select other sectors.
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