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  • 2 min

Sustainable tourism starts with sustainable stays, so what does this look like in practice?

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  • 18 November 2025
📍 Fairmont Le Château Frontenac in Canada was the first historic hotel to achieve carbon neutrality, featuring rooftop beehives and local eco-certified sourcing. Hôtel Nomad Québec is powered by renewable energy, achieving Biosphere certification. Hôtel Le Germain Québec uses geothermal systems and focuses on local goods. Hôtel du Vieux-Québec offsets emissions with Gold Standard credits and utilizes natural biogas. GCSTlMES, since 2011, has expanded to five operational centers, supporting over 100,000 hospitality groups in sustainable practices across 140 countries.
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Google pushes deeper into AI-driven travel planning

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  • 18 November 2025
✈️ Nov 18, 2025, Google launched a global expansion of its AI travel features. The Flight Deals tool now operates in 200+ countries and supports 60+ languages. Users can describe their travel plans, and AI offers the best fares. AI Mode’s Canvas generates itineraries using real-time data. In the U.S., AI handles restaurant, events, and wellness bookings. Future updates will allow hotel and flight bookings directly in AI Mode. Read more: TechCrunch
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AI travel planning accelerates across Europe

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  • 18 November 2025
🗺 AI use in travel planning jumped from 10% in 2024 to 18% in 2025, driven by Gen Z and Millennials. In China, 40% use AI for planning, compared to 27% in the US. 28% of travelers plan trips in off-peak months to avoid heat and crowds. Europe sees a 3% rise in international arrivals, with visitor spending projected to increase by 9.9% in 2025. Rising costs push interest to Central and Eastern Europe.
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China’s long-haul revival reshapes global travel demand

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  • 18 November 2025
🛫 Nov 18, 2025, Europe: Chinese travelers are exploring longer, farther, and more diverse destinations. Trip.com reports a 20% increase in third-quarter outbound bookings, reaching 140% of 2019 levels. Europe, especially Iceland, Norway, Spain, Italy, and Germany, sees significant growth. Flights are at 88% of pre-pandemic capacity. Seniors spend three times more than younger travelers, while revenue from young travelers jumps due to concerts. AI tools like TripGenie enhance personalization with over 200% usage growth.
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Booking.com’s edge is fading as Expedia and Airbnb pick up speed

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  • 18 November 2025
🏨 Expedia and Airbnb are closing the gap with Booking.com, with Expedia's room-night growth recently surpassing Booking.com, reshaping the competitive landscape as of November 18, 2025. Hotels need strategic adaptation, focusing on diversifying demand sources and enhancing direct booking funnels. Airbnb expands into hotels, enhancing its discovery platform. Expedia leverages loyalty and AI for growth. Despite Booking.com's strong position, its competitive edge faces challenges. The shift in distribution dynamics requires hotels to rethink strategy.
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Hotels pivot to profit discipline as revenue underperforms

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  • 18 November 2025
📈 U.S. hotels faced a challenging 2025 with RevPAR averaging 9% below budget due to weaker ADR and slower recovery. But GOP margin stood at 37.7%, just 1.2 points under budget, thanks to better labor controls and frequent forecasting. Upper midscale and upscale hotels led in GOP, with Hawaii, California, New York, and D.C. outperforming in RevPAR. In 2026, operators will focus on real-time forecasting and labor-flex models for improved accuracy and profitability.
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PwC: Evolving revenue models reshape the UK hotel sector

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  • 18 November 2025
🏨 Nov 18, 2025, the UK hotel industry faces steady demand but limited new supply and cost pressures. Despite economic challenges, international travel and domestic leisure trips drive demand. Rising costs push hotels toward productivity, automation, and flexible staffing. Sustainability strategies, like energy-efficient tech, aid cost control and ESG goals. Extended stays and hybrid accommodations diversify revenue. Selective financing requires proactive refinancing and asset management for liquidity and returns. More details at [PwC](https://www.pwc.co.uk/industries/hospitality-leisure/insights/uk-hotels-forecast.html#bottom-kick).
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Google moves toward agentic travel booking

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  • 18 November 2025
🛫 Nov 18, 2025: Google is developing AI-driven travel tools for planning and booking trips, partnering with Booking.com, Expedia, Marriott, IHG, Choice, and Wyndham. Despite efforts, only 2% of travelers trust full AI autonomy, slowing adoption. Google's Canvas now generates itineraries and suggests activities, while the Flight Deals feature expands to 200+ countries and 60+ languages. Competitive pressure from OpenAI, Perplexity, Expedia, and Booking.com pushes Google to innovate quickly amidst a fragmented user experience.
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Hilton and Marriott respond to the hotel talent crisis

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  • 18 November 2025
🏨 Hilton and Marriott are addressing the talent crisis in the hospitality industry with strategies for retention and career development as of November 18, 2025. High turnover rates are driving recruitment costs up, prompting Hilton to enhance travel benefits and parental leave, achieving top rankings on the World’s Best Workplaces list. Marriott's decades-long focus on training and culture results in high employee advancement opportunities. Both companies aim to rebuild trust post-Covid through well-being initiatives.
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Cogwheel Analytics Introduces Market-Level Benchmarking to Elevate Hotel Digital Marketing Insights

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  • 17 November 2025
📈 Denver, CO – Cogwheel Analytics launched a new Market-Level Benchmarking feature for hotels to compare digital marketing performance in their geographic area. Available with a minimum of four hotels per MSA, it supports 630 hotels across 37 markets. The platform uses AI to aggregate data from over 44 sources, enhancing marketing strategies to boost revenue and market share. The initiative is in collaboration with Microsoft AI Co-Innovation Labs.
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