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  • 3 min

GenAI Overtakes Search for a Quarter of B2B Buyers, Signaling a Major Shift in Enterprise Purchasing

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  • 17 November 2025
📈 New research by Responsive, released on October 15, 2025, highlights a shift in B2B vendor discovery influenced by AI. In Beaverton, Oregon, findings reveal that 25% of buyers prefer generative AI over traditional search, and 47% use AI in critical stages like market research. Despite AI's growing role, trust and expertise still dominate decisions, with 81% prioritizing RFP responses. Notably, 80% of tech industry buyers favor GenAI over search, showcasing a tech-forward trend.
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HSMAI Announces the Robert A. “Bob” Gilbert Award for Career Achievement in Commercial Strategy

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  • 17 November 2025
🏨 HSMAI introduces the Robert A. “Bob” Gilbert Award for Career Achievement in Commercial Strategy, honoring leaders who shape hospitality's future in sales, marketing, and revenue strategy. Named after Bob Gilbert, HSMAI’s President and CEO (1995-2024), nominations for the 2026 award close on December 15, 2025. Recipients will be honored at HSMAI's Adrian Awards and Commercial Strategy Conference. This award replaces four legacy awards, unifying them under a single global recognition. HSMAI, founded in 1927, represents 5,000 members globally.
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The Derby London City to open its doors in February 2026

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  • 17 November 2025
📍 February 2026, London: The Derby London City, Curio Collection by Hilton, opens with 234 rooms and 15 signature suites. Owned by Dominus, it blends British charm with modern flair in the historic financial district. Located on Great Tower Street, it offers easy access to landmarks like the Tower of London and St Paul's Cathedral. Featuring a dining spot, Rycrofte's, and a daily event, The Golden Hour, this new hotel is set to become a hub for tourists and business travelers alike.
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PM Hotel Group Appointed to Manage Avila Village Inn

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  • 17 November 2025
🏨 PM Hotel Group, a top hotel management company, starts managing Avila Village Inn, a 48-room boutique hotel in Avila Beach, California. The inn offers king and two-queen layouts, suites with fireplaces, private hot tubs, and is pet-friendly. Amenities include bicycle rentals and access to the Bob Jones Trail. Nestled near Edna Valley wine country and Avila Hot Springs, this property offers a blend of Craftsman charm and modern comfort along California’s Central Coast.
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Oliver Hospitality Expands Footprint to Florida with the Addition of The Sarasota Modern, a Tribute Portfolio Hotel

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  • 17 November 2025
🏨 Nashville-based Oliver Hospitality partners with The Sarasota Modern Hotel in Florida's Rosemary Arts District. The 89-room hotel features unique layouts, a pool deck with a cold plunge, and the Wink Wink Food & Drink and Pool Bar. Amenities include cruiser bikes, yoga sessions, and complimentary rides. The partnership aligns with Oliver Hospitality's expansion goal to double its portfolio within two years.
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Upper Upscale Hotel Projects in Europe Reach Record Highs at Q3 Close

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  • 17 November 2025
🛠 Europe’s hotel construction pipeline in Q3 2025: 1,666 projects/245,705 rooms. 749 projects/113,306 rooms are under construction. Future construction: 359 projects/54,283 rooms within 12 months. Early planning saw a 10% increase in projects. Upscale chain leads with 357 projects/55,136 rooms. UK's pipeline: 277 projects/39,402 rooms. London tops city pipeline with 76 projects/14,169 rooms. By 2025 end: 300 hotels/37,500 rooms. Forecast: 338 hotels/47,694 rooms in 2026, and 350 hotels/47,987 rooms in 2027.
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Savills: Investor confidence drives surge in Iberian hotel market

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  • 17 November 2025
📈 Spain and Portugal, 2025: Savills survey highlights Spain as top investor destination, with hotel sector interest rising by 21%. Spain is the 2nd most visited globally, Portugal ranks 15th. Both economies will grow rapidly through 2026, boosted by high hotel demand and digital nomad interest. Hotels account for 30% of real estate deals in Iberia. Investor sentiment is strong, supported by high occupancy, rising daily rates, and increasing profitability.
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America’s Top Hospitality Architects & Designers: Crafting Exceptional Spaces

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  • 17 November 2025
🏠 Forbes’ inaugural "America’s Top Hospitality Architects & Designers" list features distinguished leaders like Roman Alonso (Commune, LA), Karim Rashid (Karim Rashid, Inc., NY), Gray Davis & Will Meyer (Meyer Davis, NY), Michael Hsu (Michael Hsu Office of Architecture, Austin), and David Rockwell (Rockwell Group, NY & LA). Discussing design trends in hospitality, these experts reveal how they shape extraordinary spaces for hotels, restaurants, and more, reinforcing the bond between business and creative visionaries.
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Kerzner International and Assets Group Announce Atlantis The Royal in the Maldives, a Unique New Icon in Hospitality

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  • 17 November 2025
🏖️ Kerzner and Assets Group announced Atlantis The Royal, Maldives, opening in 2029 in South Male Atoll. The resort spans 1,368,890 sqm with 5.8 km beachfront on Vaaredhdhoo Faru island. It offers 493 keys, including 270 hotel rooms and 223 villas, with 20 dining venues and a 70,000 sqm Aquaventure featuring 15 rides. Accessible by a 10-min seaplane or 25-min speedboat from Velana International Airport, it integrates sustainability and luxury with sports academies and wellness facilities.
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Uniguest launches Google Cast support on Samsung Hospitality TVs

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  • 17 November 2025
📺 Uniguest launches Google Cast support for Samsung Hospitality TVs, enhancing in-room streaming. Guests can stream content directly to Samsung HBU800, HU7000F, and HU8000F TVs without external dongles. This integration is globally certified, ensuring security and privacy, with credentials automatically cleared at checkout. Uniguest's Hotel Hub platform manages this scalable solution, meeting modern guest expectations. Samsung celebrates this as a milestone in its hospitality offerings, offering support for popular OTT apps like Netflix and YouTube.
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