GenAI Overtakes Search for a Quarter of B2B Buyers, Signaling a Major Shift in Enterprise Purchasing
📈 New research by Responsive, released on October 15, 2025, highlights a shift in B2B vendor discovery influenced by AI. In Beaverton, Oregon, findings reveal that 25% of buyers prefer generative AI over traditional search, and 47% use AI in critical stages like market research. Despite AI's growing role, trust and expertise still dominate decisions, with 81% prioritizing RFP responses. Notably, 80% of tech industry buyers favor GenAI over search, showcasing a tech-forward trend.
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