Sleep’s First Night Effect and Hotel Room Assignments
🛌 Hotels are leveraging sleep science to combat the First Night Effect (FNE), a phenomenon causing poor sleep in new environments. Despite operational challenges, they can boost guest satisfaction by assigning guests to the same room on return visits, exploiting CRM data and booking systems. This low-cost strategy enhances sleep quality, loyalty, and revenue. With an average length of stay around 1.2 nights, familiar settings reduce perceived danger, improving rest and differentiating wellness-focused properties.
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