Anders Johansson

???? For effective forecasting, define roles: Revenue Management, Marketing, Sales, and Operations. Focus on the pickup report to gauge booking velocity. Use exponential smoothing for short-term, combined methods for mid-term, and scenario planning for long-term forecasts. Weekly 45-minute meetings should focus on exceptions, addressing pace underperformance. Implement an "If This, Then That" playbook for coordinated actions. Measure forecast accuracy and action impact to ensure forecasts drive profit, not just volume. ????

📊 Are your weekend rates competitive or profitable? Data reveals "discounted-package" guests might incur losses compared to transient guests spending more on amenities. Marketing channels differ: an email campaign may boost F&B spends by 50% over OTAs. Front desk efficiency? Agent Jane achieves 30% more paid upgrades. Maintenance logs show 3rd-floor AC units fail 80% more in July, suggesting preventative action. Leaking 90% of in-house bar revenue to competitors? Repurpose data for strategic decisions and automate with Hotel BI systems.

🏨 Housekeeping productivity is redefined by prioritizing quality over speed. Cleaning 14 flawless rooms with no complaints is better than 18 rushed rooms. Key areas for profit: Housekeeping, Front Office, and F&B, focusing on metrics like Guest Satisfaction Scores (GSS), $ Upsell Revenue, and Revenue per Guest. Shift from cost-cutting to productivity-driven strategies, emphasizing tech investment, process optimization, and employee empowerment for sustainable profitability and brand loyalty. Implement changes by asking, "How can we do this better?

🛢 When hotels target specific guests rather than "everyone," they boost guest satisfaction and productivity. By focusing on a defined target audience, hotels can align messaging, expectations, and pricing effectively, leading to higher NPS scores and stronger pricing power. Reduction in Customer Acquisition Cost and a more efficient booking funnel improve profitability. Use of the F-E-S (Functional, Emotional, Social) Lens helps create precise Ideal Guest Profiles, aiding in marketing strategies and content creation.

📊 An average occupancy of 70% hides disparities: 95% on weekends, 45% mid-week. Average RGI of 105 masks missed opportunities; a concert night had only 90 RGI. To improve, visualize daily data instead of averages. Strategies include targeted flash sales for low-demand days and dynamic pricing for peak days. Tools like Demand Calendar provide daily performance insights, fostering precise actions to optimize profitability. Stop relying on averages; focus on distribution for better results.