Hotel industry trends and developments for 2024
🏨 In 2023, travel restrictions lifted, boosting leisure market demand, notably in luxury and budget segments. CBRE predicts 2024 record RevPAR above pre-pandemic levels. The 'bleisure' trend grew, with hotels adapting amenities for work flexibility. Health & wellbeing integration into hotel services increased, alongside investments in spa facilities and bespoke treatments. ESG and sustainability remained key industry focuses into 2024, with a move towards hyper-personalization using big data for tailored guest experiences.
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